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Hollywood Reporter becomes the second trade paper facelift.


The Hollywood Reporter, a daily trade publication that reports on the entertainment industry, underwent a redesign re·de·sign  
tr.v. re·de·signed, re·de·sign·ing, re·de·signs
To make a revision in the appearance or function of.



re
 last week, less than two months after competing Daily Variety received a new face.

The change in the look of the Hollywood Reporter was surprising in light of comments made in November by Publisher Robert Dowling Robert Dowling may refer to:
  • Robert Hawker Dowling (1827–1886), Australian artist
  • Robert Dowling (Canadian politician), Alberta, elected 1971
  • Robert Dowling (philanthropist), benefactor to Dowling College
 that the paper's strong suit was "stability" and gradual improvement, compared with the dramatic changes at Daily Variety.

In announcing the redesign of the Hollywood Reporter, which is mainly a change in type styles and graphic design, Dowling said the paper was trying to "contemporize con·tem·po·rize  
v. con·tem·po·rized, con·tem·po·riz·ing, con·tem·po·riz·es

v.tr.
1. To regard or place in the same time period; synchronize.

2.
" its look.

"Being sensitive to the needs of our readers and making adjustments to accommodate them are just part of the publishing process," Dowling said.

The Hollywood Reporter is owned by BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk.

BPI - bits per inch
 Communications of Boston. Daily Variety is owned by Cahners Publishing Co. of Newton, Mass. Both papers are based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. .
COPYRIGHT 1992 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:change in design of trade publication
Publication:Los Angeles Business Journal
Article Type:Brief Article
Date:Jan 20, 1992
Words:150
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