Hollywood Reporter, Billboard and Adweek Partner with mdog.com to Power Their Mobile Web Sites.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Nielsen Business Media announced today that its top web sites, including HollywoodReporter.com, Billboard.com, Adweek.com, and Backstage.com, have been mobilized using the mdog.com technology platform. From breaking news articles and story archives to contact directories and casting notices, on-the-go readers can now access alternatively-formatted versions of these sites using any web-enabled mobile device. "Nielsen Business Media is making history in the mobile marketplace in the same way that we made history online and in our print publications," said Evan Ambinder, Director of Digital Strategy-eMedia for Nielsen Business Media. "Our online readers expect a robust content experience, and this sophisticated mobile solution will certainly meet their needs. We are proud to announce our partnership with mdog.com and have clearly found the right platform for mobilizing our content and providing our advertisers with a powerful new distribution medium." Over the next several months, Nielsen Business Media will mobilize other web sites in its portfolio using mdog.com's technology. mdog.com technology is compatible with all wireless carriers and any web-enabled mobile device that has a browser, such as a Blackberry, Treo, Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. , Sidekick The first popular popup program for DOS PCs, introduced by Borland in 1984. Sidekick included a calculator, notepad, calendar, phone dialer and ASCII table and popularized the concept of a terminate and stay resident (TSR) utility. , higher-end Nokia and Motorola Q The Motorola Q is a Windows Mobile smartphone first announced in the Summer of 2005 as a thin device with similar styling to Motorola's immensely popular RAZR. Motorola in a partnership with Verizon Wireless released the Q on May 31, 2006[1]. handsets. Hundreds of the Internet's top web sites are perfectly formatted for instant mobile accessibility by pointing a mobile web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. to mdog.com. "This is an example of next-generation mobile content rendering," said mdog.com founder and President Keith Gerard. "In the case of Nielsen Business Media's sites, the online content structure is multilayered mul·ti·lay·ered adj. Consisting of or involving several individual layers or levels. and complex, and would completely overwhelm a traditional mobile site build. Our technology doesn't have limitations in rendering content for web-enabled devices. mdog.com delivers a 100% comprehensive mobile site in real-time. The results of our collaboration with Nielsen Business Media have benchmarked new standards of quality in format and feature-functionality for the mobile web experience." Nielsen Business Media's mobile URLs include: mobile.hollywoodreporter.com mobile.billboard.com mobile.billboard.biz biz n. Informal Business. biz Noun Informal business Noun 1. mobile.adweek.com mobile.mediaweek.com mobile.brandweek.com mobile.backstage.com About mdog.com mdog.com is the world's most comprehensive destination for mobile web and mobile blogging. mdog.com sets a revolutionary precedent by offering the richest and most feature-robust mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. experience, accessible to all web-enabled mobile devices regardless of brand or carrier service. mdog.com licenses its mobile platform to a number of leading Internet content providers See content provider. that include Forbes.com, The Wall Street Journal's WSJ WSJ Wall Street Journal WSJ Wisconsin State Journal (Madison, WI) WSJ Web Services Journal WSJ Winston-Salem Journal (North Carolina) WSJ Wagle Street Journal (Kathmandu, Nepal blog) .com, Careerbuilder.com, and the websites for all 41 print business journals at Bizjournals.com. A live demo is available through the company website at http://www.mdog.com/demo. About Nielsen Business Media Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. Serving seven major market groups, and 30 industries, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person. With 42 publications, over 60 trade shows and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. |
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