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Hollywood Boulevard merchants not getting into spirit of academy awards. (Up Front).


Not everyone is happy that Hollywood is coming back to life.

The community's renewed popularity is making some shop owners angry as several event-related street closures recently have caused them to lose business.

Now they are dreading a planned five-day closure of a section of Hollywood Boulevard For uses other than the original street, see Hollywood Boulevard (disambiguation).
Hollywood Boulevard is a boulevard in Hollywood, Los Angeles, California, United States, beginning at Sunset Boulevard in the east and running northwest to Vermont Avenue, where it straightens out
 for the Academy Awards in two weeks.

"They are doing big damages to business. It's a mess," said Batia Zahavi, owner of Hollywood Souvenirs, a tourist shop located a few doors away from Grauman's Chinese Theatre The of this article or section may be compromised by "peacock terms".
You can help Wikipedia by removing peacock terms.
 and the Kodak Theatre The Kodak Theatre is a live theatre in the Hollywood and Highland retail, dining, and entertainment complex on Hollywood Boulevard and North Highland Avenue in the Hollywood district of Los Angeles.  at Hollywood & Highland, which will be the venue for the Oscars presentation on March 24. "We prefer that they go back to downtown for the (Academy Awards) presentation," she said. "Who's going to pay my rent?"

Zahavi has been in the souvenir business for nearly 15 years, but ever since Hollywood became the latest L.A. hot spot, she's seen a large number of street closures on Hollywood Boulevard for parades, parties, premieres and presentations.

The complaints are ironic. For years, business owners wished that Hollywood would lose its shabby veneer and return to its glamorous self. Now they are worried that their dream-come-true is turning into a nightmare.

Hollywood Boulevard is becoming so popular that last month it was the site for the Chinese Lunar New Year Lunar New Year may refer to the beginning of the year in several calendars. It is commonly assumed that they are all based on a lunar calendar. However, this is not the case.  parade that traditionally has been held in Chinatown. The Sunday parade started at Vine Street
For the street in London, see Vine Street, Westminster.
Vine is a street in Hollywood, Los Angeles, California that runs south — north — north — south from Melrose Avenue up past Hollywood Boulevard.
 and ended in front of Grauman's Chinese Theatre. Hollywood Boulevard was closed for one mile, from Vine Street to La Brea La Brea (lə brā`ə), area, S Calif., formerly in Rancho La Brea. The La Brea asphalt pits, which yielded prehistoric animal and plant remains, are in Hancock Park, Los Angeles.  Boulevard, making it impossible for tourists to get to the area. Parking was tied up.

"We have definitely become a victim of our own success. Hollywood is back with a bang," said City Councilman Eric Garcetti Eric Garcetti (born 1971) is the son of former Los Angeles county district attorney Gil Garcetti, and was elected to the Los Angeles City Council in 2001. He was reelected in 2005. , whose district covers the heart of Hollywood.

Besides the closure of Hollywood Boulevard for five days in late March, the Hollywood & Highland complex will close on March 24, the day of the Academy Awards, as will the subway stop in front of the complex. Highland Avenue also will be closed that day from Sunset Boulevard Sunset Boulevard is a street in the western part of Los Angeles County, California, that stretches from Figueroa Street in downtown Los Angeles to the Pacific Coast Highway at the Pacific Ocean in the Pacific Palisades.  to Franklin Avenue Franklin Avenue can refer to:
  • Franklin Avenue (Brooklyn), a street in New York City
  • Franklin Avenue (New York City Subway), a station on the New York City subway system
  • Franklin Avenue (Los Angeles), a street in Los Angeles
.

Zahavi's concerns were echoed by Frank Miceli, whose father opened Miceli's, an Italian restaurant in Hollywood more than 50 years ago.

"Miceli's is going to be dead the day and night of the Academy Awards," said Frank Miceli, whose eatery on Las Palmas Street is around the corner from Hollywood Boulevard. "I have a problem with that. Sunday is a busy day for us."

Garcetti helped set up an ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode.  advisory committee to establish new guidelines in the next two months curbing the number of street closures on the famous boulevard.

Currently, anyone who wants to get the boulevard closed for an event can go to the Bureau of Street Services and fill out a form listing why the street needs to be closed and its impact on the surrounding residents and businesses. But if applicants file a street closure request less than 45 days before an event, they can bypass this procedure and go straight to the City Council.

"The city council is up in L.A. They don't realize the impact on the business community," said Jose Malagon, a property owner and business owner who chairs the committee. "Not every event should be on Hollywood Boulevard."

Not all merchants are singing the blues. Ernie Duran, general manager of the Hamburger Hamlet, which is directly across the street from the Kodak Theatre, can't wait until Oscar night.

"It is actually going to bring in more foot traffic," he said. "You are going to get everyone who wants to see what is going on. There will be 4,000 employees setting up. They are going to have to eat somewhere."
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Hollywood Boulevard merchants not getting into spirit of academy awards. (Up Front).
Author:Belgum, Deborah
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Mar 11, 2002
Words:616
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