Hollywood's new W Hotel & Residences, a public-private partnership with the city of Los Angeles.

Hollywood's new W Hotel & Residences, a public-private partnership with the city of Los Angeles, isn't disclosing yet how much its condos will sell for when they finally hit the market in 2009.

Jeff Cohen, senior vice president of acquisitions and development at Gatehouse Capital, said he wants to redefine the corner of Hollywood and Highland and "bring back Hollywood to what it once was."

He couldn't disclose the project's "high energy" Las Vegas nightclub operator or the celebrity restaurateur either, explaining that the deals are still being negotiated.

Last week, Gatehouse held an event for prospective buyers who wanted to put first-dibs on the property. There are only 12 penthouse units, at 3,000-square-feet per unit, near the rooftop pool. Gatehouse is accepting names for buyers who are required to put down a $50,000 deposit to reserve a unit on the 4.5-acre site.

The 300-room hotel and 143-condo units are in separate buildings connected by a walk-way. Each has a pool on the roof and the hotel will have its own custom bar.

Staff reporter Kate Berry can be reached at [phone], ext 228, or at [e-mail].