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Holiday Inn University Park Hotel in West Des Moines, Iowa is Re-Branded under Starwood's Upscale Sheraton Flag as Sheraton West Des Moines; Hotel Undergoes $3 Million Renovation to Upgrade to Sheraton Brand Standards.


WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE NYSE

See: New York Stock Exchange
: HOT) announces the reflagging of the Holiday Inn University Park Hotel in West Des Moines, Iowa West Des Moines is a city in Polk, Dallas, and Warren counties in the U.S. state of Iowa. As of the 2000 census, the city population was 46,403; a special census taken in the spring of 2005 counted 51,744 residents.  to the Sheraton West Des Moines West Des Moines (də moin`), city (1990 pop. 31,702), Polk co., S central Iowa, a growing suburb W of Des Moines; inc. 1893 as Valley Junction, renamed 1938. Products manufactured there include cement, metal items, and pumps. . The re-branded hotel, currently undergoing a $3 million dollar renovation, is owned and managed by Springfield, Mo.-based John Q. Hammons John Q. Hammons (born James Quentin Hammons on February 24, 1919) is an American businessman and one of the nation's premier developers of upscale luxury hotels and resorts. With over 50 years of experience in the hotel industry, John Q.  Hotels, Inc. (AMEX AMEX

See: American Stock Exchange
: JQH). The renovations will focus primarily on upgrading the 285 guestrooms and suites, the atrium lounge and combined meeting space. John Q. Hammons Hotels, Inc., is the nation's leading independent builder, developer, owner and manager of upscale full-service hotels, resorts and suites.

Located at 1800 50th Street and University Avenue near I-80, I-35 and I-235, the 285-room Sheraton West Des Moines is ideally situated only minutes away from the Des Moines International Airport Des Moines International Airport (IATA: DSM, ICAO: KDSM, FAA LID: DSM) is a public small hub primary located three miles (5 km) southwest of the central business district of Des Moines, a city in Polk County, Iowa, United States. , Valley West Regional Shopping Mall and the Historic Valley Junction retail-shopping complex. The hotel also offers visitors convenient access to a variety of dining and entertainment experiences.

"We are thrilled about our first Sheraton property in the Des Moines Des Moines, city, United States
Des Moines (dĭ moin`), city (1990 pop. 193,187), state capital and seat of Polk co., S central Iowa, at the junction of the Des Moines and Raccoon rivers; inc.
 area," said Norman MacLeod Reverend Norman MacLeod (3 June 1812 – 16 June 1872) was a Scottish clergyman and author. Early life
MacLeod was the most notable member of his family. His father and grandfather bore the same name. He was born in Campbeltown.
, executive vice president, Sheraton Hotels & Resorts. "Des Moines is such a vibrant city and the center for business and commerce for the state. The Sheraton West Des Moines now serves as a major venue for business travelers conducting business in the city."

"The renovation and conversion of this conveniently located West Des Moines property allows us to maintain our commitment to quality accommodations and superior service," said Mr. John Q. Hammons, founder, chairman and chief executive officer of John Q. Hammons Hotels, Inc. "The Sheraton brand represents first-class standards, making the re-branding of this property appealing to both business and leisure travelers."

Having served the Des Moines business and tourism community for more than 15 years under the Holiday Inn flag, the current renovations will transform the property into an upscale lodging facility to accommodate the growing lodging and meeting needs of Des Moines. The 18,000 square feet of meeting space will continue to serve as a convenient lodging and meeting destination for both business and leisure travelers.

The hotel offers three dining venues - Beethoven's Lounge, Park Place and the award-winning Damon's Grill Damon's Grill was founded in 1979 by Irv Rossman, Jerry Rossman, Sam Massara, Joe Mazzola, and Joe Nader and is currently headquartered in Columbus, Ohio. Restaurants are usually sanctioned into two separate parts: The dining room, and the clubhouse with bar. . The property will also feature a variety of first-class, updated amenities, including the brand's signature Sheraton Sweet Sleeper Bed(R) and high-speed Internet See broadband.  access. The hotel also features the Sheraton Service Promise, which means if guests are not satisfied, neither is the hotel. The Sheraton Service Promise ensures guests have a great stay or Sheraton will make it up to them with an instant discount, points for its awards program - or even money back. Guests will also have access to the cardio fitness center, complimentary business center, pool, whirlpool and sauna.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. , W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

About John Q. Hammons Hotels, Inc.

Publicly traded on the American Stock Exchange American Stock Exchange (AMEX)

Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921.
 (AMEX: JQH), Springfield, Mo.-based John Q. Hammons Hotels, Inc. is the nation's leading independent builder, developer, owner and manager of upscale, full-service hotels, resorts and suites, including: Embassy Suites Hotels Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms that is owned by Hilton Hotels Corporation.

Embassy Suites is an upscale chain of all-suite hotels. All guest rooms of this chain feature a separate living area as well as a sleeping area.
, Renaissance, Marriott, Radisson, Residence Inn, Homewood Suites by Hilton, Holiday Inn and Courtyard by Marriott Courtyard by Marriott is a brand of hotels owned by Marriott International. They have over 2,800 hotels worldwide, as of June 2007. Courtyard by Marriott is designed for business travelers.  brands. With 58 hotels strategically located near demand generators, such as state capitals, universities, airports, corporate headquarters or office parks in secondary and tertiary markets, John Q. Hammons Hotels' properties are dominant in their markets. The company's focus is capitalizing on positive operating fundamentals in the upscale, full-service sector, converting existing hotels to franchise brands and selling mature assets, while reinvesting the proceeds and reducing debt. Over the course of his impressive career in the hotel business, Mr. Hammons has developed 157 hotels. For more information about John Q. Hammons Hotels, Inc. please visit the company's Web site at www.jqh.com.
For additional information, please contact:

   Scott Tarwater                  Molli Samuels/Melissa Conger
   John Q. Hammons Hotels, Inc.    Publicis Dialog for John Q. Hammons
   (417) 864-4300                  Hotels, Inc.
   scott.tarwater@jqh.com          972-628-7763/972-628-7756
                                   molli.samuels@publicis-usa.com
                                   melissa.conger@publicis-usa.com

       -- Please contact Starwood's new, toll-free media hotline
           at (866) 4-STAR-PR (866-478-2777) for photography
                     or additional information.--

  -- JOURNALISTS - PLEASE NOTE: JOIN STARWOOD'S PRESS RELEASE ALERT
     SERVICE TO RECEIVE STARWOOD COMPANY NEWS AND INFORMATION --
      To become a member, simply access the Starwood website, at:
                        www.starwood.com/press
     Once you reach the home page, enter your e-mail address, and
                          click "Subscribe".
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Publication:Business Wire
Date:Feb 7, 2005
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