Holiday Donation Program From Douglas-Danielle Benefits More Than Twenty Charitable Organizations.Business Editors CHICAGO--(BUSINESS WIRE)--Jan. 27, 2003 Direct marketing services provider lets clients make donation to a charity of their choosing via promotional "SMARTSite" Having chosen philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity. over food for client gifts this past holiday season, Chicago-based Douglas-Danielle, Inc. (DDI ddI and ddC: see AZT. ) developed the promotional SMARTSite www.HolidayDonation.com as a means of enabling clients to choose the charity to which a donation would be made on their behalf. "While many companies make a donation to a particular charity in lieu of Instead of; in place of; in substitution of. It does not mean in addition to. a more traditional holiday gift, we felt that our clients should be able to choose the charity themselves," said Mike Browning Mike Browning(born 1964) is an American metal drummer and vocalist. He is perhaps best known for being the former drummer/vocalist for death metal pioneers Morbid Angel. He played in the band from 1984 to 1986 and made one official recording with them, the , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Douglas-Danielle. "Allowing individuals to choose the charity themselves makes the donation more personal and meaningful." DDI leveraged its SMARTSite product -- a Web-based, campaign-specific response system designed to enhance any direct marketing initiative -- to streamline the process of inviting more than 300 people to choose their own charity. "We sent clients a holiday card explaining the donation program and asking them to log on www.HolidayDonation.com using their personal access code included in the card," said Browning. Upon entering the site, each client was greeted by name and asked to choose from an extensive list of charitable organizations This article is about charitable organizations. For other uses of the word charity, see Charity. A charitable organization (also known as a charity) is an organization with charitable purposes only. . Alternatively, clients could enter the name and address of their preferred charity if it wasn't included in the list. After making their selection, clients could view a real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. report of the charities selected and the number of donations made to each charity. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Browning, holiday cards were mailed to clients in mid-December and the SMARTSite was live until mid-January. More than 100 people visited the site and donations were made to twenty-two charitable organizations. Judging by the feedback DDI received, clients fully embraced the Holiday Donation Program. "Many clients took the time to tell us how much they appreciated the donation concept and the opportunity to choose their own organization," said Browning. "We received numerous email messages from people on the site commending the program and asking us to repeat it next year. We're thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. that, together with our clients, we were able to help so many worthy organizations." For additional information about the Douglas-Danielle 2002 Holiday Donation Program, please contact Matt Pavledakes at 312.529.1014, mpavledakes@douglas-danielle.com. Douglas-Danielle (DDI) integrates technology into the direct marketing process to increase response rates and drive conversion. DDI is a pioneer in the development of Web-based, self-service SMARTSites that are used to enhance direct response initiatives including customer acquisition, retention and collection. Major clients include Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Capital One, Citibank, Diners Club Diners Club International, originally founded as Diners Club, is a credit card company formed in 1950 by Frank X. McNamara, Ralph Schneider and Casey R. Taylor. When it first emerged, it became the first independent credit card company in the world. , JP Morgan Chase, Nationwide Insurance, Providian and Sears. NOTE TO EDITORS: To schedule an interview with Mike Browning, president and CEO of Douglas-Danielle, regarding the Holiday Donation Program or other Douglas-Danielle SMARTSite initiatives, contact Matt Pavledakes at 312.529.1014 or mpavledakes@douglas-danielle.com.
CHARITIES RECEIVING DONATIONS FROM DOUGLAS-DANIELLE
2002 HOLIDAY DONATION PROGRAM
American Heart Association
American Lung Association of South Dakota
American Red Cross
Cancer Wellness Center
Children's Miracle Network
Crohn's and Colitis Foundation
Doctors Without Borders
E. The People
Girl Scouts of Tanasi Council
Habitat for Humanity
Hands for Hope
Lance Armstrong Foundation
March of Dimes
Ronald McDonald House Charities
Smokey Mountain Children's Home
Southern Poverty Law Center
The Autism Society of Delaware
The Leukemia and Lymphoma Society
The Make-A-Wish Foundation
U.S. Olympic Foundation
UNICEF
United Way of America
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