Hobsons introduces new e-communication tracking technology.Hobsons EMT See Efficient markets theory. has released a new tool that tracks web-based campaigns geared to alumni, prospects, and guidance counselors guidance counselor Child psychology A school worker trained to screen, evaluate and advise students on career and academic matters . EMT Engage encourages recipients to interact with the institution electronically by filling out surveys and surfing personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. web pages on the campus website. EMT Engage then tracks all of these interactions and assigns a value to each recipient's engagement level. From there, IHEs can identify which contacts are truly involved so they can strategically plan their next communication accordingly. One of the first clients to use EMT Engage was Arcadia University Arcadia University is a private liberal arts university located in Glenside, Pennsylvania, on the outskirts of Philadelphia. The university has a co-educational student population of 3,600. (Pa.), which used the software to boost enrollment. For more information, visit www.emt.hobsons.com. [ILLUSTRATION OMITTED] |
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