Hitachi Simple Modular Storage Announcement Quote Sheet.

SANTA CLARA, Calif. -- Hitachi Customers on the new Hitachi Simple Modular Storage system:

Foothill-De Anza Community College District Police Department: "As a leading academic institution serving more than 44,000 students, we need to ensure that critical data for our police department, faculty and staff can be securely stored and accessed," said Ron Levine, chief of police, Foothill-De Anza Community College District Police Department. "The Hitachi Simple Modular Storage system's ease-of-use and intuitive management software enables us to concentrate on protecting our student body rather than spending time managing our data. Hitachi's reputation for quality and enterprise-class functionality are clearly evident in this new SMB-grade product."

Hitachi Channel Partners on the new Hitachi Simple Modular Storage system:

CDW: "CDW serves as a major channel for partners selling to small and mid-size businesses across the United States, with dedicated account managers and a team of more than 800 on-staff engineers and advanced technology specialists who customize solutions for customers' unique storage needs," said Matthew A. Troka, vice president of product and partner management at CDW. "We welcome Hitachi's new Simple Modular Storage system as an opportunity to strengthen our offerings and relationships with an important segment of our markets."

Ingram Micro: "Data protection and business continuity are fast becoming two of the biggest IT concerns among small and mid-size businesses, which also represents two of the most lucrative storage opportunities for our solution providers and strategic manufacturers like Hitachi," said Kevin Murai, president and chief operating officer, Ingram Micro Inc. "With the new Simple Modular Storage system, Hitachi is offering our channel partners a solid mix of enterprise-grade technology and performance at a price SMBs can afford. It's this simplified approach to a complex technology that aligns Hitachi's goals with Ingram Micro's Infrastructure Technology Solutions Division and will ultimately enable us to generate demand for this new product line."

PC Mall: "Simplicity is the chief design mantra of all Hitachi products and the Hitachi Simple Modular Storage system is no exception. No hidden installation expenses or maintenance support required means typical heightened costs commonly associated with add-on services delivered to customers will be dramatically lowered," said Gertud Pillay, vice president, Marketing of PC Mall. "Hitachi Data Systems has completely redefined the current channel business model by pioneering yet another multitude of storage technology breakthroughs embodied in the all-new Hitachi Simple Modular Storage system. We are confident this new storage offering will enable us to unlock increased margin opportunities and create new inroads for us in the SMB market."

ViON: "The Hitachi Simple Modular Storage system is a great addition to our existing storage solutions portfolio that will enable us to penetrate new SMB customer footprints in the government space," said Tom Frana, president of ViON Corporation. "Specifically, distributed operations centers will significantly benefit from the robust data protection and remote replication storage services the Hitachi Simple Modular Storage system provides to address the storage requirements most critical to the success of their business."

Hitachi Technology Partners on the new Hitachi Simple Modular Storage system:

Microsoft: "Hitachi and Microsoft share a goal to provide powerful, yet simple and cost-effective storage solutions to companies of all types," said Bala Kasiviswanathan, director, Storage Solutions Marketing, Microsoft Corp. "The Hitachi Simple Modular Storage system is certified by the Microsoft Simple SAN program and is an ideal out-of-the-box Windows storage solution for small and medium organizations."

Leading Industry Analysts on the Hitachi Simple Modular Storage system:

Enterprise Strategy Group: "Hitachi is turning their attention to the SMB market with a storage system that leverages all of their knowledge about reliable and intelligent storage," said Tony Asaro, senior analyst, Enterprise Strategy Group. "Regardless of the size of the company or the amount of data they need to store, end-users need to remove any risk from their operations. Hitachi has a proven track record of supporting mission-critical applications and they are bringing that to the table with the SMS solution."

Gartner: "Surveys of end-users attending the Gartner Midsize Enterprise Summit reflect high interest in external controller-based disk storage systems that reduce provisioning and management complexity, are able to scale to meet growing data storage requirements, provide efficient local and remote replication functionality at a cost their restricted budgets can absorb," said Roger Cox, research vice president, Gartner Technology and Service Provider Research.

Illuminata: "Hitachi Data Systems, better known for large enterprise data-center class disk systems, is charting new territory for itself with a modular, disk storage unit aimed at the mass market -- fast growing small to medium sized businesses and remote office applications," said John Webster, principal IT advisor, Illuminata. "What's different about this device from others it competes with is the fact that it's a complete iSCSI storage platform scalable to 9 TB -- including RAID-6, dual active/active disk controllers, remote data copy and migration functions, and simple-to-use, intuitive management software -- all packaged up in a thin form-factor, resilient, easily transportable and maintainable unit."

ITCentrix: "For small businesses or companies with many small offices this is a no-brainer," said Dave Vellante, CEO of ITCentrix, a leading CIO consultancy. "Smaller organizations typically spend two to three times the hardware acquisition price just to get storage installed. The Hitachi Simple Modular Storage system not only eliminates these costs but also all the worries around backup and recovery -- this is huge for a small business owner."

Josh Krischer & Associates: "Hitachi Simple Modular Storage 100 addresses all major storage requirements for SMB customers, including deployment simplicity, ease-of-management, high availability and affordability," said Josh Krischer, founder, Josh Krischer & Associates, a leading storage research firm. "Features such as RAID-6 support and an optional second controller in an active-active configuration, help ensure 'install and forget' usage for many years."

OVUM: "The Hitachi Simple Modular Storage system simplifies the deployment of affordable and scalable external storage in the SMB and distributed enterprise markets with a simple, no compromise solution," said Carl Greiner, senior vice president, Infrastructure and Software, OVUM. "No longer will external storage be a province of the technically competent and larger enterprises."

About Hitachi Data Systems

Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry-leading Hitachi storage virtualization software. As an integral part of the Hitachi Storage Solutions Group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60-percent of Fortune 100 companies. For more information, visit the company's Web site at http://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd. (NYSE: HIT) (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

(c) 2007, Hitachi is a registered trademark of Hitachi, Ltd. and/or its affiliates in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd. in the United States and other countries. All other trademarks, services marks, company names are properties of their respective owners.