Hitachi Reaches Multi-Platform Sponsorship Agreement with FSN and FOXSports.com on MSN.-- Hitachi Coming to Your Television Every Saturday this Fall -- SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Hitachi America, Ltd. and Fox Cable Sports announced today a multi-platform sponsorship agreement that gives Hitachi a major advertising presence on Fox Sports Net (FSN (Full-Service Network) A communications network that provides shopping, movies on demand and access to databases and a variety of interactive services. ) and FOXSports.com on MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). this college football season. FSN has national television rights for Big 12 and Pac-10 football games, and is scheduled to carry 23 games this season. The new agreement calls for Hitachi to be the title sponsor of FSN's Big 12 and Pac-10 college football halftime coverage, which this season will be titled The Hitachi Halftime Show A halftime show is a performance given between the first and second halves or the 2nd and 3rd quarters of a sporting event. Halftime shows are not given for sports with an irregular or indeterminate number of divisions (such as baseball or boxing), or for sports that don't stop. . The deal also includes a product integration component as the show's set will prominently feature seven state-of-the-art Hitachi plasma televisions (six 42" screens and one 50" screen). In addition, Hitachi will be the presenting sponsor for the 20 game telecasts FSN is scheduled to produce in high-definition, and Hitachi also will sponsor the College Football Scoreboard College Football Scoreboard is a program on ESPN and ESPN2 that provies up to the minute scores and highlights during the college football season. The official name is College Football Scoreboard presented by Acura. on FOXSports.com on MSN, one of the top sports sites on the Web, with more than 14 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month. "Hitachi is pleased to be a major sponsor of the College Football Halftime Show and to be a part of FSN's Big 12 and Pac-10 football telecasts," said Daniel Lee Daniel Lee is a name shared by several notable individuals:
"We are excited to undertake this new partnership with Hitachi," added Adam Holzer, senior vice president, integrated & emerging media, Fox Cable Sports. "This multi-level sponsorship will enable Hitachi to have a significant presence in our Pac-10 and Big 12 college football telecasts, and it's exactly the type of integrated program - consisting of on-air, product placement and Internet components - advertisers are demanding and we're happy to build for them." About Hitachi Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division's Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. camcorders. The division's Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and . Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi's OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units. Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us. Hitachi, Ltd. (NYSE NYSE See: New York Stock Exchange : HIT) (TOKYO: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com. About FSN FSN is the nation's leading provider of local sports. FSN's 19 owned-and-operated regional networks reach more than 75 million homes across the U.S. and include FSN South, FSN Southwest, FSN West, FSN Prime Ticket, SportSouth, FSN Ohio, FSN Midwest, FSN Florida, Sun Sports, FSN North, FSN Detroit, FSN Arizona and the recently created FSN Houston, FSN Indiana, and FSN Wisconsin. Fox also operates FSN Northwest, FSN Rocky Mountain, FSN Utah, and FSN Pittsburgh. FSN serves as the TV home to nearly two-thirds of all MLB MLB Major League Baseball MLB Minor League Baseball MLB Middle Linebacker (football) MLB Motor Life Boat MLB Matt Leblanc (actor) MLB Mother Love Bone (band) , NHL NHL Non-Hodgkin's lymphoma, see there and NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= teams based in the United States. FSN also produces close to 5,000 live local events each year, including more than 1000 in high definition. In addition to its thousands of home team games and a wide variety of locally produced sports programs, FSN televises national sports events and programs, including Pac-10 and ACC See adaptive cruise control. basketball and Pac-10 and Big 12 football. About FOXSports.com on MSN FOXSports.com on MSN is a leading sports Web site that delivers breaking news, real-time stats and fantasy games to more than 15 million unique visitors every month. FOXSports.com, a unit of Fox Interactive Media, is the exclusive provider of sports content for MSN in the US and it is the online extension of FOX Sports television coverage. Located at http://msn.foxsports.com/, the site provides sports fans with a wealth of exclusive online video, and is the industry leader in the delivery of sports content to mobile devices via its Fox Sports Mobile products. |
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