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Hitachi Introduces 64-MByte MultiMediaCard -- an Industry First -- to Boost Storage Capacity of Portable Devices such as MP3 Players.


Business Editors/High-Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--August 7, 2000

The Rugged, Solid-State Device solid-state device

Electronic device that operates on the basis of the electric, magnetic, or optical properties of a solid material, especially one that uses a solid crystal in which an orderly three-dimensional arrangement of atoms, ions, or molecules is repeated
 is a Perfect Solution for

Consumers Who Want to Store Larger Files On Convenient,

Small-Form-Factor Plug-in Flash Modules

Hitachi Semiconductor (America) Inc. today introduced the industry's largest-capacity Flash MultiMediaCard(TM)(MMC See MultiMediaCard and Microsoft Management Console. ) device: the HB288064MM1. This very small, lightweight, 64-MByte module stores enough digital data for a full hour or more of recording and playback in voice recorders and portable music players such as MP3 players. The economical high-capacity Flash card also allows increased image storage in high-resolution digital cameras, longer data acquisition times in remote monitoring (protocol) remote monitoring - (RMON) A network management protocol that allows network information to be gathered at a single computer. Whereas SNMP gathers network data from a single type of Management Information Base (MIB), RMON 1 defines nine additional MIBs that provide a  equipment, larger reference maps in GPS navigation See GPS.  systems, bigger data files in palm-size PCs, and more sophisticated programs in game machines and toys.

Hitachi's HB288064MM1 64-MByte Flash card conforms to the increasingly popular MMC international standard supported by the MultiMediaCard Association. Convenient, removable and readily transportable, it facilitates easy, plug-in data transfers and program updates between a growing range of products and computer systems. For applications that require less storage capacity, Hitachi is introducing a 32-Mbyte MMC device, the HB288032MM1. In addition, the company currently offers a 16-MByte version, the HB288016MM1.

Fast Read/Write Speeds for High-Performance Products

Besides all the standard MMC features -- simple 7-pin serial interface, rugged construction, low-voltage operation (2.7 to 3.6 V), and more -- the HB288064MM1 64-MByte MMC device offers fast read and write speeds that enhance product/system performance. Read speed is 14 Mb/s and write speed is 3 Mb/s, which allows a high-speed data transfer path to PCs, handheld devices and the Internet.

Hitachi achieved the Flash card's breakthrough density and high performance using its 256-Mbit AND-type Flash memory chips, built with Multi-Level Cell MLC NAND flash is a flash memory technology using multiple levels per cell to allow more bits to be stored as opposed to SLC NAND flash technologies, which use a single level per cell.  technology in a proven 0.25-um process, and a cell-based IC See standard cell.  (ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. ) control device based on a 32-bit SuperH(R) RISC RISC
 in full Reduced Instruction Set Computing

Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s.
 microprocessor core. An advanced stacking technology is used to assemble the semiconductor chips inside the MMC form factor.

Large Capacity MultiMediaCards are Now in High Demand

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Mark D'Arcangelo, product manager, Nonvolatile Memory See non-volatile memory.  at Hitachi, "There's an incredibly high demand for large-capacity MultiMediaCards now. This is especially true for recording products that combine long record and playback times with the convenience and versatility of a plug-in solid-state storage media. By putting 64 MBytes of memory in the compact MultiMediaCard form factor, Hitachi's HB288064MM1 makes it easy for design engineers to implement enhancements and upgrades in a wide range of applications. The high-capacity Flash card also gives consumers a simple, economical way to achieve the expanded storage Additional memory in IBM mainframes that is not normally addressable by applications. Introduced for the 3090 series, the data are usually transferred in 4K pages from expanded storage to central storage (main memory). See hiperspace.  they seek.

"Hitachi is enthusiastic about the MultiMediaCard standard because of the many benefits MMC devices can provide. In the future we plan to produce a 128-Mbyte MMC device using the 512-Mbit Flash memory chips we are now developing. We also expect to offer large-capacity Secure MultiMediaCards that provide reliable content protection." Hitachi's new 64-MByte and 32-MByte MMC Flash cards conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?"
fit, meet

coordinate - be co-ordinated; "These activities coordinate well"
 the latest version (v2.11) of the MultiMediaCard system specification established by the MultiMediaCard Association -- the international consortium of about 80 companies that's driving the expanding acceptance of MultiMediaCards worldwide. Moreover, all Hitachi MMC devices have been designed in collaboration with Infineon Technologies AG, inventor of the MultiMediaCard.

Price and availability

The 64-MByte MultiMediaCard (Hitachi part number HB288064MM1) is $110 in 10,000 quantity, and the 32-MByte MultiMediaCard (Hitachi part number HB288032MM1) is $60 in 10,000 quantity. These MMC devices will be available in sample quantities in August 2000. Volume shipments will begin in 4Q2000.

Protocol Analyzer Aids System Design

A test and measurement instrument can help engineers integrate Hitachi 64-Mbyte, 32-MByte and 16-MByte MultiMediaCard devices into products and systems. The MultimediaCard Protocol Analyzer(R) from Nissei Sangyo Co., Ltd., electronics division (www.nissei.com), captures the Flash card's control and data signals and voltage and current levels and displays them on a host computer in real time for analysis and debug To correct a problem in hardware or software. Debugging software means locating the errors in the source code (the program logic). Debugging hardware means finding errors in the circuit design (logical circuits) or in the physical interconnections of the circuits. .

Specifications for Hitachi's New High-Capacity MultiMediaCards


Characteristic                Specification

Memory capacity        -- HB288064MM1: 64 MBytes
                       -- HB288032MM1: 32 MBytes

Interfaces             -- MultiMediaCard (serial)
                       -- SPI (Serial Peripheral Interface)

Read/write             -- 512-byte block read/write
                       (Multi-block read/write is also possible)
                       -- Read: 14 Mb/s, typ. (multi-block read)
                       -- Write: 3 Mb/s typ. (multi-block write)

Power supply           -- Operating voltage: 2.7 V to 3.6 V
                       -- Read current: 40 mA
                       -- Write current: 40 mA

Operating temperature
range                  -- -25 to +85(degree)C


External dimensions    -- 32 mm x 24 mm x 1.4 mm


About Hitachi Semiconductor (America) Inc.

Hitachi Semiconductor (America) Inc. -- a subsidiary of Hitachi America, Ltd., in turn a subsidiary of Hitachi, Ltd. (NYSE NYSE

See: New York Stock Exchange
:HIT) -- supports the requirements of the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 marketplace with a broad range of standard and low-power semiconductor solutions. Offering some of the industry's most popular RISC microprocessors and memory components among other semiconductor solutions, Hitachi provides chips to the world's leading device manufacturers within industrial, consumer and emerging market applications. Hitachi's substantial design engineering, research and development facilities in the United States help bring the world's best technology to U.S. customers.

Reader contact

Readers can find additional product and contact information on Hitachi Semiconductor's website at http://www.hitachi.com/semiconductor or by calling (800) 285-1601. For more information on the MultiMediaCard Association, visit its website at http://www.mmca.org

Note to Editors: MultiMediaCard is a trademark of Infineon Technologies AG of Germany. SuperH is a registered trademark of Hitachi, Ltd.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Aug 7, 2000
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