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Hitachi America Enters Printer Market With Revolutionary Color Laser Printer.


TARRYTOWN, N.Y.--(BUSINESS WIRE)--Nov. 17, 1997--Hitachi America, Ltd., Computer Division today announced the introduction of a cutting-edge color laser printer A laser printer that prints in color using four toner cartridges (CMYK) of cyan, magenta, yellow and black. The colors are applied one at a time to the drum and are then adhered to the paper. See printer.  that combines such key features as high performance, excellent print quality, affordability and ease of use.

The new color laser printer, the SL-1W, will be available by the end of March 1998. Hitachi will OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  its new color laser printer.

Hitachi's SL-1W color laser printer boasts the speediest engine in its class, providing four pages per minute (ppm) in full color and 16 ppm in monochrome with a resolution of 600 x 600 dpi. The printer controller's pulse width modulation See PWM.  produces excellent color reproduction, which is on a par with 1200 dpi output.

The printer also provides an array of features such as fast mode printing, monocomponent developing, automatic transparency detection, and can handle plain paper, thick paper, overheads, labels, envelopes and card stock. In addition, Hitachi's new color laser printer is small, light weight, and boasts long-life consumables -- the black toner cartridge is expected to last for some 10,000 pages.

"Hitachi has been a pioneer in color laser engines," said Shaw Funami, director of multimedia products for the Computer Division. "We were the first company in the world to introduce and deliver a desktop color laser engine. The latest design, the result of extensive market research, combines a host of features not available elsewhere, primarily, high print quality, high speed, affordability, in an easy-to-use, light-weight package."

A significant feature of the SL-1W is its proprietary color imaging technology that consists of block truncation coding Block Truncation Coding, or BTC, is a type of lossy image compression technique for grayscale images. It divides the original images into small sub-images and then using a quantizer, which adapts itself according to the image statistics, to reduce the number of gray levels  (BTC BTC Baku-Tbilisi-Ceyhan (crude oil pipeline)
BTC Belgische Technische Coƶperatie (Dutch: Belgian Technical Cooperation)
BTC Berlinale Talent Campus
BTC Business Travel Coalition
) data compression data compression

Process of reducing the amount of data needed for storage or transmission of a given piece of information (text, graphics, video, sound, etc.), typically by use of encoding techniques.
 and an exclusive ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. . Data sent from the host PC to the printer is compressed from 1/6 to 1/16 the original size, enabling very fast transmission. The ASIC also performs the expansion and some color imaging processes simultaneously to provide for a low-priced, high-performance solution. Excellent print quality is the result of dithering Simulating more colors and shades in a palette. In a monochrome system that displays or prints only black and white, shades of grays can be simulated by creating varying patterns of black dots. This is how halftones are created in a monochrome printer.  and pulse width modulation processes. All of these features contribute to a less expensive more affordable printer.

The color laser printer also incorporates image segmentation that automatically optimizes the processing method to handle graphics, text and photos on a single page.

The SL-1W printer uses a parallel interface. A LAN adapter Same as network adapter.  is available as an option. Other options include additional memory and a spare paper feeder.

The Computer Division of Hitachi America, Ltd. markets color laser printers and engines, and dye sublimation printers through its Multimedia Group. The Computer Division also sell high-capacity, high-performance hard disk drives, CD-ROMs, DVD drives DVD drives come in a variety of speeds and options. The original drive (1x) transferred data at 1.35MB per second. By doubling the spindle speed (RPMs) for 2x drives, the transfer rate increased to 2.7MB/sec and has been increasing ever since. , Super TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film.

TFT - Thin Film transistor
 color LCD monitors, Spherix 3-D graphics subsystem and color plasma See plasma display.  displays.

Hitachi America, Ltd., a wholly-owned subsidiary of Hitachi, Ltd., Japan, markets and manufactures a broad range of electronics, computer systems and semiconductor products, and provides industrial equipment and services throughout the U.S.

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1996 (ending March 31, 1997) consolidated sales of $68.7 billion. The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. -0-
Key Specifications

Technology               Electrophotography (monocomponent
                         development)

Resolution               600 x 600 dpi

Engine Speed             4 ppm full color, 16 ppm monochrome

Platform/Driver          Windows 3.1/95, Windows NT 3.5/4.0

Half-toning Method       Dithering and pulse width modulation

Emulation                Hitachi original

Memory                   8 MB standard; expandable up to 24 MB

Interface                Bi-directional parallel (IEEE 1284)

Network Interfaces       Internal LAN adapters supports NetWare,
(optional)               TCP/IP, Windows 95 NetBEUI

Media Size               Letter, legal, A4, B5, executive and custom
                         up to legal

Media Type               Plain paper, transparencies, labels,
                         envelopes, thick paper, card stock

Paper Handling           Input: 250-sheet letter/A4 cassette
                         Output: 250-sheets (face-down)
                         Options: Lower feeder (holds one 250-sheet
                         cassette), 250-sheet legal cassette

Dimensions               19.7"(w) x 19.3"(d) x 15.3"(h)

Weight                   Approximately 64 lbs., without consumables






CONTACT: Hitachi America, Ltd., Tarrytown

Betty English, 914/333-2237

english_b@halny.hitachi.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 17, 1997
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