Hitachi America Announces 24-Hour Advance Exchange Program for Hard Drives; Fastest Response In Industry Reinforces Company's Commitment To Provide World-Class Support To Its Mass Storage Customers.BRISBANE, Calif.--(BUSINESS WIRE)--Oct. 28, 1996--Hitachi America, Ltd. today announced a 24-Hour Advance Exchange Program for its hard disk drive customers. Supporting a company wide commitment to deliver world-class products and support, the program assures simple and fast replacement service for all direct Hitachi America 2.5-in. disk drive customers. Under the new program, a single, toll-free phone call from a Hitachi OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , integrator (1) In electronics, a device that combines an input with a variable, such as time, and provides an analog output; for example, a watt-hour meter. (2) See systems integrator. or distribution customer authorizes shipment of a replacement drive within 24-hours. This is the fastest turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. available in the disk drive industry, and it is provided at no cost for direct customers with in-warranty drives. After Hitachi ships a replacement, the customer simply returns the original drive within 10 days, with freight pre-paid both ways by Hitachi. Additionally, end-users or out-of-warranty customers can use the same toll-free number and, by payment with credit card or invoice, have replacement drives shipped within five days of notification. "Hitachi is dedicated to delivering 'Best-of-Class' products and customer support programs to its U.S. mass storage customers," said Ken Edoff, Senior Sales and Marketing Director for Hitachi America's Peripheral Sales & Marketing Department. "With 24-Hour Advance Exchange, we are raising the bar for standard service in the disk drive market, and we will back our commitment to the customer with new programs in the future." Designed to assure Hitachi customers that they will receive the level of disk drive support required to succeed in today's competitive environment, 24-Hour Advance Exchange will be available to Hitachi's direct 2.5-in. drive customers beginning in November. Hitachi, which has manufactured hard disk drives for 30 years, shipped its first 2.5-in. disk drives in 1994. The company is now one of the top five worldwide suppliers of drives in this form factor and is projected by Dataquest to achieve 10 percent market share in calendar 1996. The company's latest 2.5-in. drives, with 1.44 GB and 2.16 GB capacities, incorporate MR head and PRML (Partial Response Maximum Likelihood) A technique used to differentiate a valid signal from noise by measuring the rate of change at various intervals of the rising waveform. read channel technology to deliver desktop storage capacity and performance to the mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings market. Introduced during the last 60 days, these drives expand Hitachi's notebook form factor portfolio for the OEM and reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. markets to include capacity points from 810 MB to 2.16 GB. All of the drives are marketed through a direct sales force and distributors, including Marshall Industries, Western Micro Technology and Consan, Inc. The Computer Division of Hitachi America, Ltd. sells high-capacity small disk drives through its Peripheral Sales & Marketing Department. The Computer Division is part of Hitachi America's Converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. Technologies Group, which markets a broad range of electronic hardware and software products, including semiconductors, storage devices, printers, monitors and flat panel displays A thin display screen for computer and TV usage. The first flat panels appeared on laptop computers in the mid-1980s, and the LCD technology became the standard. Stand-alone LCD screens became available for desktop computers in the mid-1990s and exceeded sales of CRTs for the first time . Hitachi America, Ltd., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Hitachi, Ltd., Japan, markets and manufactures a broad range of electronics, computer systems and products, and provides industrial equipment and services throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Hitachi, Ltd., headquartered in Tokyo, is the world's leading electronics company, with fiscal 1995 consolidated sales (ending March 31, 1996), of $76.6 billion. The company markets and manufactures a wide range of products, including computers, semiconductors, consumer products, and power and industrial equipment. CONTACT: Hitachi America, Ltd. Werner Glinka, 415/244-7630 Cynthia Huey, 415/244-7846 or FS Communications Matthew Schmidt, 415/691-1488 or READER CONTACT: 800-HITACHI (800-448-2244) |
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