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Historic religious station changing to Spanish format. (Up Front).


Radio station KFSG-FM (93.5), which traces its roots nearly 80 years to evangelist Aimee Semple McPherson Noun 1. Aimee Semple McPherson - United States evangelist (born in Canada) noted for her extravagant religious services (1890-1944)
McPherson
, was to broadcast its last sermon last week.

In its stead, listeners will hear Spanish-language broadcasts from Spanish Broadcasting System Spanish Broadcasting System, Inc. (NASDAQ: SBSA) is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media.  Inc., part of an agreement with International Church of the Foursquare Gospel The International Church of the Foursquare Gospel is an evangelical Pentecostal Christian denomination. Background
Aimee Semple McPherson (1890-1944), a controversial female evangelist, founded the Foursquare Church in 1927.
 that was founded by McPherson in 1923.

The religious broadcasts on KFSG were scheduled to end on Feb. 28 as a result of Foursquare declining an option to extend its contract to use 93.5 for another 10 months, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a Spanish Broadcasting tiling with the Securities and Exchange Commission.

"We have come to the decision that we had to cease operations at the end of February' said Brian Glassford, station manager of Redondo Beach-based KFSG. "We have a global radio strategy we are pursuing. Possibly included in that is acquiring another local L.A. station."

The station's call letters call letters
pl.n.
The identifying code letters or numbers of a radio or television transmitting station, assigned by a regulatory body. Also called call sign.
 were to switch to KZBA, although it will be known as "La Sabrosa 93.5" and feature Central American music Central America is dominated by the popular Latin musical trends, including salsa, cumbia, mariachi, reggae, calypso and nueva canción. The countries of Central America have produced their own distinct forms of these genres such as Panamanian salsa, among others. , according to Spanish Broadcasting executive vice president Bill Tanner.

Spanish Broadcasting is the nation's second largest owner of Spanish-language radio stations, and the company has been aggressively moving into markets with large Hispanic populations.

KFSG's program line-up featured Christian talk shows and sermons from various ministries. One of the most popular weekday morning shows, "Living Way' is produced by Jack Hayford, a national religious figure and pastor at The Church on The Way in Van Nuys.

All told, Miami-based Spanish Broadcasting will pay $250 million in installments ending in December. In addition, Foresquare will receive warrants exercisable for 100,000 shares of Spanish Broadcasting each month until the purchase closes or is terminated. The warrants would be exercisable at a price equal to the closing price of Spanish Broadcasting shares on the last trading day Last Trading Day

The final day that a futures or options contract may trade or be closed out before delivery of the underlying asset must occur.

Notes:
If the buying and selling parties do not arrange an alternate agreement, the physical commodity must be delivered from
 of the month in which the warrants were granted.

Spanish Broadcasting closed at $6.20 on Feb. 27.

"I'm guessing (they) did this because they needed the money. The prices of stations has escalated, and donations to non-profit stations are down recently," said Mary Beth Garber, president of the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  Broadcasters Association.

Known as the "angel of the airwaves," McPherson was the first woman to receive a radio license, and her evangelical sermons, known for both their spectacle and polarizing content, were broadcast worldwide.

In 1923, McPherson built the 5,500-seat Angelus Temple Angelus Temple is the central house of worship of the International Church of the Foursquare Gospel in the Echo Park district of Los Angeles, California. It was constructed under the leadership of Aimee Semple McPherson and dedicated on the First of January, 1923.  on Glendale Boulevard overlooking Echo Park. Her ministry grew to become the International Church of the Foursquare Gospel, which today has more than 3.5 million members at nearly 30,000 places of worship in 123 countries.

McPherson's organization almost came crashing down when she disappeared in 1926 and was discovered living with a married man, a radio engineer and an avowed a·vow  
tr.v. a·vowed, a·vow·ing, a·vows
1. To acknowledge openly, boldly, and unashamedly; confess: avow guilt. See Synonyms at acknowledge.

2. To state positively.
 follower. She died of an overdose of sleeping pills in Oakland in 1944.

"Her impact was enormous. She'd do her broadcasts from her temple downtown, make pitches for donations, and the money would come right in' said Gordon Mason, former president of the Southern California Broadcasters Association.

KFSG's move from Christian broadcasting is seen as a minor boon for Camarillo-based Salem Communications, one of the largest Christian broadcasting companies in the nation. Salem has three stations in Los Angeles, and was seen as a friendly competitor to KFSG.

On Feb. 28, Salem's KKLA-FM (99.5) was to hold a simulcast with Spanish Broadcasting's KXOL-FM to notify listeners of the changes.

"We want to let listeners know that there is another Christian radio station, and that the formats are very similar," said Terry Fahy, vice president of sales at Salem Communictions' Los Angeles studios.
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Title Annotation:radio station KFSG-FM
Comment:Historic religious station changing to Spanish format. (Up Front).(radio station KFSG-FM)
Author:Thuresson, Michael
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Mar 3, 2003
Words:604
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