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Hispanic cheese war erupts over Cacique's secrets.


Local firm claims Belgian rival stole proprietary info

Officials at a local cheese-making company are trying to shoo away Verb 1. shoo away - drive away by crying `shoo!'
shoo, shoo off

chase away, dispel, drive away, drive off, drive out, run off, turn back - force to go away; used both with concrete and metaphoric meanings; "Drive away potential burglars"; "drive away bad
 a big mouse they say is threatening to take a sizable bite out Verb 1. bite out - utter; "She bit out a curse"
let loose, let out, utter, emit - express audibly; utter sounds (not necessarily words); "She let out a big heavy sigh"; "He uttered strange sounds that nobody could understand"
 of the company's business.

City of Industry-based Cacique ca·cique  
n.
1. An Indian chief, especially in the Spanish West Indies and other parts of Latin America during colonial and postcolonial times.

2. A local political boss in Spain or Latin America.
 Inc. (pronounced ca-see-kay) is suing Belgium-based Artal N.V. and its U.S. subsidiaries for allegedly stealing the company's trade and marketing secrets.

"In order to enter into competition with Cacique ... the defendants have staffed their new Hispanic-style cheese operation with former Cacique employees possessing knowledge of Cacique's proprietary business information and trade secrets, (and) have solicited and/or hired away existing Cacique employees," the suit states.

The defendants have also "contacted and solicited (the) plaintiff's former and existing customers, distributors and brokers in an effort to induce them to become distributors for defendants' products and discontinue selling plaintiff's products," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the suit.

"The lawsuit is totally without merit," said Mike Cramer, a spokesman for Stella Cheese Co., a U.S. subsidiary of Artal. He added that a response to the lawsuit would be filed within a few weeks.

Cacique, which had $60 million in sales during 1992, is a Hispanic-owned company that primarily specializes in making Hispanic cheese but also makes other dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
 and some Hispanic specialty meat products as well. More than 90 percent of the company's 200 employees are Hispanic.

Artal is a big cheese in comparison. It is a privately held food company with operations worldwide and estimated annual revenues in the billions of dollars, said George Salmas, the attorney representing Cacique in the suit. Among its U.S. subsidiaries are Stella Cheese Co. Inc., Gardenia gardenia: see madder.
gardenia

Any of the approximately 200 species of ornamental shrubs and trees in the genus Gardenia, in the madder family, native to tropical and subtropical Africa and Asia.
 Foods Co. and Invus Group Ltd. Artal and these subsidiaries are all named as defendants in the suit.

All these entities were allegedly involved in the decision to steal trade secrets from Cacique, said Salmas.

Also named as defendants are five Cacique ex-employees. Cacique's former director of marketing and regional sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 plus a former packaging department worker are all believed to be current employees of Stella Cheese, Salmas said.

Furthermore, Cacique's packaging manager is now believed to be employed with either Stella Cheese or Gardenia Foods, and Cacique's operations manager See datacenter manager.  is believed to be providing consulting services to Stella Cheese, Salmas said.

All the defendants are being sued for allegedly disclosing trade secrets to the competition, Salmas said.

Stella Cheese, which until now has never made Hispanic cheese, sent out a press release during May announcing it was going to enter the Hispanic cheese market for the first time, Cramer said. The company announced it plans to produce the cheese at a new plant in Tulare, Calif. The facility is set to open next week, he said.

Cacique alleges in the suit that the defendants "are utilizing and intend to utilize plaintiff's confidential and proprietary business information and trade secrets" in its efforts to make the cheese.

Stella Foods has no such plans, said Cramer.

Cacique has "decided to publicize pub·li·cize  
tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es
To give publicity to.


publicize or -cise
Verb

[-cizing, -cized]
 and test this lawsuit through the media" and is "afraid of the competition" that Stella Cheese would provide, he added.
COPYRIGHT 1993 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Cacique Cheese Co.
Author:Glover, Kara
Publication:Los Angeles Business Journal
Date:Jun 14, 1993
Words:513
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