Hispanic Yellow Pages of America, Inc. Launches Tus Amarillas Spanish-language Directory in Chicago.

CHICAGO -- Hispanic Yellow Pages of America, Inc. (HYPA), a portfolio company of Hispania Capital Partners, LLC (Hispania), is unveiling its Tus Amarillas Spanish-Language directory December 2006. The flagship directory, the Chicago Metro book, is the first to be published with all national locations trailing, including three Chicago suburban books in the spring of 2007 that will service the heavily Hispanic populated communities. HYPA distributes its directories to Hispanic households and at strategic outlets throughout metropolitan areas.

Michael Reagan, HYPA's EVP & General Manager stated, "We have invested heavily in the content, redesign, and distribution throughout all of our major markets and are extremely pleased that Chicago, one of the largest Hispanic markets in the country and HYPA's headquarters, will be the first to experience our revamped directory." Mr. Reagan added, "Our Chicago book has been in the Hispanic marketplace for over 10 years and has served as a conduit to both consumers and businesses alike, providing an excellent ROI to businesses that want to reach out and service the fastest growing segment of our population in the USA."

Richard Rincon, Hispania Associate stated, "All of our efforts have been toward an integrated Spanish and English marketing and promotional campaign to build excitement among our users and advertisers and HYPA utilizes television, print, and radio advertisements to promote the directories." Mr. Rincon added, "HYPA's slogan, Tus Amarillas. Sirven mas. is the theme intrinsic across all of our communications which translate to, Your Yellow Pages. They serve you better."

HYPA is financially backed by Hispania and formed by several prominent Hispanic publishers for the purpose of building and operating Spanish-language yellow pages directories across key U.S. Hispanic markets.

HYPA

Chicago-based HYPA publishes Hispanic yellow page directories in Illinois, Colorado, Arizona, Wisconsin and Nevada reaching over one-half million Hispanic households. HYPA's directories go beyond traditional yellow pages offerings by providing in depth community information and other vital information in Spanish; in order help enrich the lives of Hispanics in the U.S. www.TusAmarillas.com / www.hypa.info.

Hispania

Hispania Capital Partners is a Chicago-based private equity fund focusing on investment opportunities in later-stage companies serving the U.S. Hispanic market in the numerous areas including print, broadcasting, business services, financial sector, information technology, and food manufacturing and distribution. http://www.hispaniapartners.com.