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Hirsch Organizes for Digital Identity Growth.


Rob Zivney Appointed VP Business Development

SANTA ANA Santa Ana, city, El Salvador
Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region.
, Calif. -- Hirsch today announced it is again expanding its resources for digital identity market growth by appointing Rob Zivney to the newly created position of vice president, business development.

Early this year, Hirsch Electronics merged with leading smart card reader manufacturer SCM (1) (Software Configuration Management, Source Code Management) See configuration management.

(2) See supply chain management.
 Microsystems, Inc. Last month, the combined company announced an agreement to acquire Bluehill ID AG, which consists of a leading group of identification technology offerings and services. Rob Zivney, while vice president of marketing for Hirsch, has pioneered Hirsch's initiatives in identity, credential and access management (ICAM ICAM - Integrated Computer Aided Manufacturing ) using smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications.  in vertical markets, especially the federal government sector. In order to assure Hirsch's position as a leading global systems provider of smart card-based identity solutions for access control, Zivney has accepted the new position of VP business development to focus on growing this business.

"I have enjoyed building the Hirsch brand and putting in place the many capable people that can carry on the day-to-day marketing activities," said Mr. Zivney. "However, for the past few years, I really have been focused on initiatives that make Hirsch a driving force in the move to digital identities for access control. These initiatives include standards development, industry trade organization participation, market/product definition, government relations and other activities that eventually led to the merger with SCM."

Mr. Zivney is on the Security Industry Association (SIA Sia (sī`ə) or Siaha (sī`əhə), in the Bible, family returned from the Exile.

SIA - Serial Interface Adaptor
) Board of Directors, is the chair of the SIA Personal Identity Verification Noun 1. identity verification - the automatic identification of living individuals by using their physiological and behavioral characteristics; "negative identification can only be accomplished through biometric identification"; "if a pin or password is lost or  (PIV PIV Particle Image Velocimetry
PIV Personal Identity Verification (FIPS 201)
PIV Pentium 4
PIV Peak Inverse Voltage
PIV Personal Identification Verification
PIV Post Indicator Valve (firefighting) 
) Working Group and serves on standards committees for both SIA and ASHRAE's BACnet. He has testified before the U.S. Congress on behalf of the security industry regarding implementation of the PIV card mandated by Homeland Security Presidential Directive 12 (HSPD-12).

"The next generation of physical, logical and network access control security requires the use of trusted digital identities," commented Larry Midland, executive vice president of SCM Microsystems, Inc. and president of Hirsch Electronics. "Through the combined use of smart cards, PIN codes, biometrics and certificates, trust can be increased, leading to enhanced security of personnel, facilities and digital information. Therefore, we need to focus our management team on the opportunities for convergence that cross technological, organizational and traditional boundaries. Rob is the right man for the job.

"Rob has the vision to bring the opportunities back to our R&D team so we can continue to create the leading edge solutions for identity, credential and access management," continued Mr. Midland. "He has been an advocate for standards, new systems architectures, public key infrastructure (PKI (Public Key Infrastructure) A framework for creating a secure method for exchanging information based on public key cryptography. The foundation of a PKI is the certificate authority (CA), which issues digital certificates that authenticate the identity of ), biometrics, encryption, interoperability, and being first. We believe his new focus will build on his strengths in these areas and position our newly combined companies for even more growth in the digital identities arena."

About Hirsch Electronics

Hirsch designs and manufactures security systems for worldwide markets. Hirsch's security and identity management systems integrate access control, video surveillance, intrusion detection, digital certificates, smart cards and biometrics. Hirsch is part of SCM Microsystems, Inc., provider of the world's broadest range of smart card reader technology. Together, Hirsch and SCM bring convergence to reality by integrating physical and logical security. Their solutions enable organizations and individuals to secure their facilities, information and electronic transactions. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: SCMM SCMM Standing Committee on Military Matters
SCMM Standard Chartered Mumbai Marathon (Mumbai, India)
SCMM SoCal MINI Maniacs (Los Angeles, CA)
SCMM Software Capability Maturity Model
, Prime Standard: SMY SMY Solar Maximum Year ) www.HirschElectronics.com

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Publication:Business Wire
Geographic Code:1U9CA
Date:Nov 4, 2009
Words:554
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