Hip-hop mogul Russell Simmons' media group.Hip-hop mogul Russell Simmons' media group launched a video-on-demand channel for hip-hop music, aiming to capture a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. urban male demographic with programming that partly relies on branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. from sponsors. The channel, dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. DoD, was created by media entrepreneur Will Griffin together with the Simmons Lathan Media Group. |
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