Hip-hop gaming league set for major media sponsorships: finals in Vegas to spotlight stars from worlds of rap and sports.The finals of the Hip-Hop Gaming League's second season will kick off on Feb. 16 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , with a raft of media tie-ins and heavyweight sponsorships. Rapper Snoop Dogg returns as chairman of the online tournament, which features 32 stars of hip-hop music and professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. competing in various video games for prizes. This season, regular folks are competing in a parallel league for a chance to go to the finals. GGL GGL Global Gaming League GGL Gigolo (gaming) GGL Global Gemological Laboratory Inc., formerly named the Global Gaming League, is the Santa Monica-based company behind the league. The event has become a major promotion tool for the firm, with major sponsorship money coming from Microsoft Corp. (most of the games will be played on its Xbox console) and the Coca-Cola Co.'s Sprite. "Hip-hop music, celebrities, the Internet and gaming are driving and defining the alternative-to-mainstream culture for 14- to 34-year-olds today," said Ted Owen, GGL chairman and founder. "It's tough to know which. has more influence, but by bringing them all together, the GGL is at the epicenter of this cultural revolution." The league has lined up some heavy media partners. Viacom Inc.'s MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. will provide online coverage of the tournament. Sister station Spike TV will feature the tourney on its weekly show "Game Head," with a special episode in early March to document the HHGL HHGL Hip-Hop Gaming League Finals. Time Warner Inc.'s America Online will promote the event on its co-branded GameDaily site, giving gamers the opportunity to play one of HHGL's celebrities as part of the "HHGL Nite" each Wednesday. In print, the league will work with the Vibe Magazine Group and its affiliated TV operations available on Comcast cable systems. "This time around, the fans are going to get into the game," Commissioner Snoop Dogg said in a press release, "going up against superstars like my main man Eric V. B-Real, David Banner, Lupe Fiasco, Lil" Wayne, Warren G, Cobi Jones and so many others I can't even give 'em all shout outs." Other celebrity participants include NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= star Jalen Rose, Denver Broncos' Brandon Marshall and "Boondocks" creator Aaron McGruder. The hip-hoppers include Birdman bird·man n. 1. also One, such as an ornithologist, who works with birds. 2. Slang An aviator. , Malice and Pusha T, Big Pooh and Layzie Bone. |
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