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Hip-Hop Radio Visionaries Sway & Tech and Their World Famous Wake Up Show Form Exclusive Online Partnership With AtomicPop.com.


Entertainment and Business Editors

LOS ANGELES--(ENTERTAINMENT WIRE)--May 10, 2000

AtomicPop.com, the leading music and pop culture destination, today announced an exclusive partnership with hip-hop radio visionaries Sway and King Tech to produce and promote their world famous Wake Up Show online.

"Sway & Tech represent the core of the hip-hop community. They have an undeniable presence and an endless flow of creative ideas that we will collectively transform into a compelling mix of audio and visuals online," said Serina Mayer, Atomic Pop's Managing Director of Online Operations. "We are committed to maximizing Sway and Tech as personalities, broadening their reach online, extending the Wake Up Show brand, and exploring additional original programming opportunities."

The Wake Up Show is currently the most listened to hip-hop radio show in the world. It is heard in over 19 markets and three countries reaching a worldwide audience with over 13 million listeners tuning in tuning in,
v process in which a therapeutic touch practitioner centers himself or herself so as to be aligned with or “in tune” with a healing energy “frequency,” so that the patient may choose to join the practitioner (tune
 every week.

"We are very excited about our partnership with Atomic Pop and have trust in them, because they are letting us do the show our way. We have had numerous requests to bring our show live to the Net, but we wanted to wait until the conditions were absolutely tight," said Sway & Tech. "Our goal is to bring the pure element and spirit of hip-hop culture to the world, so the kid in Kansas vibing off the show is going to be sharing with the kid in Paris or Brazil or wherever. We want to bring the fattest show on the planet, damn it DAMN IT

acronym for a clinical investigation plan, based on probable pathophysiologic causes of the disease present. It consists of Degenerative, developmental; Allergic, autoimmune; Metabolic, mechanical; Nutritional, neoplastic; I
!"

As part of the partnership, Atomic Pop will stream a weekly audio and video version of the Wake Up Show accessible via www.WakeUpShow.com or www.AtomicPop.com. In addition to the Wake Up Show, Sway & Tech will produce a compilation record featuring songs and artists that have appeared on the show over the past several years. The compilation album will be offered as a digital downloadable album and as a traditional CD. The duo will also conceptualize con·cep·tu·al·ize  
v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es

v.tr.
To form a concept or concepts of, and especially to interpret in a conceptual way:
 and develop additional original online programming that promotes the culture and underground sound of hip-hop.

Sway & Tech began The Wake Up Show in 1991 on KMEL in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , representing every element of hip-hop from DJing, B-Boying, Graffiti Art, to MC'ing. The Wake Up Show has supported many well known artists before they were famous including: The Wu-Tang Clan, TuPac, Notorious B.I.G., Xzibit, KRS One KRS ONE Knowledge Reigns Supreme Over Nearly Everyone , Saafir, Rakim, The Goodie good·ie  
n.
Variant of goody1.
 M.O.B., Fugees, Outkast, JayZ, Nas, Big Pun Christopher Lee Rios (November 9 1971–February 7 2000), better known as Big Punisher or Big Pun, was an American rapper of Puerto Rican descent who emerged from the underground rap scene in The Bronx in the late 1990s.  and many more. Sway and King Tech maintain their goal of always delivering the best in underground hip-hop.

About Atomic Pop

Atomic Pop was founded by Al Teller, the former head of MCA MCA
 in full Music Corporation of America

Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows.
 Music Entertainment Group, president of CBS records and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Alliance Entertainment. Atomic Pop is an Internet-centric music company committed to leveraging the digital medium to change the way music is acquired, marketed, promoted, sold, distributed and experienced. AtomicPop.com is the ultimate online music experience committed to innovative broadband content and original programming. The company is based in Santa Monica, Calif. Additional information can be found on the Internet at http://www.AtomicPop.com.
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Publication:Business Wire
Date:May 10, 2000
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