Hip Hop Station Falls from top Spot as Listeners Sample its Competition. (Up Front).Hip hop hip-hop or hip hop n. 1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents. 2. Rap music. adj. radio station KPWR-FM has hopped off a cliff. Recently released Arbitron ratings show that KPWR's listening audience has plummeted from being the largest in L.A. this past summer to No. 7 for the Sept. 20-to-Dec. 12 fall period. Analysts attributed the dramatic fall to listeners switching over to newcomer, KHHT-FM (92.3), which ranked No. 11 in its first months of operation. "Where KPWR fell in their listening time was with men ages 18 to 24' said Mary Griswold, president of mgLA Media Research, an independent radio consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . "And they were down dramatically with the number of listeners ages 25 to 34." Many of those 25-to-34-year-old listeners wandered to KHHT to check out the station's new format, which is described as "old and new rhythm and blues rhythm and blues (R&B) Any of several closely related musical styles developed by African American artists. The various styles were based on a mingling of European influences with jazz rhythms and tonal inflections, particularly syncopation and the flatted blues chords. selections for an adult contemporary audience." "It is possible that people were sampling Hot (KHHT) for a while and will go back to Power (KPWR) in a month or so," said Nancy Leichter, vice president/general manager of KBBT-FM (100.3), which ranked No. 3. (KROQ-FM, which tied with KPWR as L.A.'s top-rated station last summer, retained its No. 1 position in the fall period.) KHHT, or Hot, hit the airwaves on Aug. 9 with its new format geared to urban adults. Previously, the station was known as KCMG-FM, or Mega radio, which broadcast rhythm and blues oldies Oldies is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the '50s, '60s and '70s. Oldies are typically from R&B, pop and rock music genres. , drawing an older audience. But Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. Inc., which owns KHHT, decided to change the station's format and call letters call letters pl.n. The identifying code letters or numbers of a radio or television transmitting station, assigned by a regulatory body. Also called call sign. to capture more listeners. KPWR executives said they are not concerned by their slide in ratings or the new competition from KHHT. "You have stations like ours that have been operating in the same format for years;' said Val Maki, senior vice president/L.A. market manager for Emmis Communications Emmis Communications (NASDAQ: EMMS) is a media conglomerate based in Indianapolis, Indiana. The company owns radio and television stations and magazines in the United States, Belgium, Hungary and Slovakia. , which owns KPWR. "Our position is as strong in the hip hop market as it has ever been." Analysts also noted that Arbitron Inc. -- which measures stations' popularity by collecting diaries kept by 1.3 million radio listeners, including nearly 7,400 in the Los Angeles-Orange County market -- incorporated new figures from the 2000 Census in determining who would fill out the daily listening diaries. |
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