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Himalaya USA Relaunches `Pure Herb' Line.


Business Editors/Health & Medical Writers

HOUSTON--(BW HealthWire)--June 11, 2002

In an effort to meet increasing market demand, Himalaya USA, the exclusive North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 distributor of products manufactured by The Himalaya Drug Company, has relaunched "Pure Herbs," a line of 14 mostly single-ingredient products. The line is comprised of Amla, Arjuna, Ashwagandha, Bacopa, Bitter Melon bitter melon,
n Latin name:
Momordica charantia L.; parts used: fruit, seeds, seed oil, leaves; uses: antidiabetic, antiinfective, antipyretic, anthelmintic, laxative, possible antifungal, androgenic, antiviral, antimalarial actions; possibly
, Boswellia, Garcinia, Garlic, Ginger ginger, common name for members of the Zingiberaceae, a family of tropical and subtropical perennial herbs, chiefly of Indomalaysia. The aromatic oils of many are used in making condiments, perfumes, and medicines, especially stimulants and preparations to ease , Guduchi, Gymnema, Neem and two traditional herbal herbal, early botanical book containing descriptions and illustrations of herbs and plants with their properties, chiefly those qualities that made them useful as medicines or condiments. Most of the herbals were written between c.1470 and c.  formulas: Chyavanprash and Triphala.

As all products from The Himalaya Drug Company, each "Pure Herb" is manufactured according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 pharmaceutical GMPs and fingerprinted for quality consistency. The new packaging and label redesign re·de·sign  
tr.v. re·de·signed, re·de·sign·ing, re·de·signs
To make a revision in the appearance or function of.



re
 better incorporate elements of the Himalaya Herbal Healthcare brand. Bringing design and image elements into the "Pure Herb" line also helps the company manage North American and worldwide branding efforts as market share for both lines steadily increase worldwide.

Connie Deans, national sales manager-health food market, adds, "Our relaunch Relaunch can refer to several things:
  • , a series of novels set in the Star Trek universe
  • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
 of the 'Pure Herb' line is in direct response to increasing market demand for these 14 specific herbs. With a growing awareness of the rich tradition behind them, these Indian herbs are becoming more and more embraced within the mainstream consumer market."

Himalaya USA is the North American distributor for products produced by The Himalaya Drug Company. The Himalaya Drug Company has been manufacturing pharmaceutical-grade herbal products since 1930. Himalaya products combine the rich therapeutic value of an old system of natural medicine with all the processes of modern pharmaceutical technology, including primary clinical research and quality control practices. All Himalaya products contain herbs mostly grown by The Himalaya Drug Company, a fully integrated company that controls all aspects of herbal remedies "from seed to shelf." For more information, please visit www.himalayausa.com.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 11, 2002
Words:282
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