Hilton Hotels Corporation Wins 14th Annual CIO Enterprise Value Award from CIO Magazine.

BEVERLY HILLS, Calif. -- Hilton Hotels Corporation is a winner of CIO magazine's 14th Annual CIO Enterprise Value Awards in the media, entertainment, travel and leisure category. Underscoring the collaboration between information technology (IT) and business management, this prestigious honor is bestowed upon a select group of organizations that clearly demonstrate how they leverage IT to achieve business objectives and produce return on investment (ROI).

Hilton received the award in recognition of its OnQ(TM) Technology, which is the hospitality industry's first fully integrated, enterprise-wide information technology platform. OnQ is installed in all of the more than 2,300 hotels in the Hilton Family of Brands. OnQ supports property level operations functions at each hotel; helps take care of customers through integrated customer relationship management (CRM) technology; facilitates the sales and distribution of rooms and services across hotels, reservation centers, global distribution systems, and the Internet; and delivers current business intelligence data and reports to hotel operators and owners.

"OnQ is a powerful force in a business that is all about people serving people," said Tim Harvey, senior vice president and chief information officer, Hilton Hotels Corporation. "Having consistent and integrated technology means that information can flow quickly and freely to where it is needed most, resulting in greater efficiency, ease-of-use and return on investment."

"In the 14 years we've been doing the CIO Enterprise Value Awards, we've seen a growing sophistication in the value of our winners' IT initiatives," says Abbie Lundberg, editor-in-chief, CIO magazine. "This year's winners hit more often and more deeply on multiple pillars of the different types of value we look at: the strategic, financial, operational, customer and even social impact of what they've achieved."

Enterprise Value Award entries are subjected to a rigorous judging process. Following a call for entries, applications were collected in the spring of 2005. CIO editors and a review board of independent consultants and academics examined the nominations and spoke with representatives of the various companies to evaluate their systems' costs and returns and impact on each company's overall operations. The team then presented their findings to a distinguished panel of judges, made up of prominent CIOs, for further evaluation. From there, the group selected 11 winning applications and 2 honorable mentions. After concluding site visits at the winning companies, the review board presented detailed findings of their research to the judges at a day-long meeting. Finally, judges determined one Grand CIO Enterprise Value Award winner, after debating the merits of each system, which will be announced at the CIO/06: The Year Ahead Conference in November 2005. For more information on the conference, visit www.cio.com/conferences.

About Hilton Hotels Corporation

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R).

About CIO Magazine

Launched in 1987, CIO magazine addresses issues vital to the success of chief information officers (CIOs) worldwide. The CIO portfolio includes a companion website www.CIO.com, CIO Executive Programs and the CIO Executive Council. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT's role in achieving business goals. The U.S. edition of the magazine and website are recipients of more than 160 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs -- a series of face-to-face conferences including the CIO 100 Awards & Symposium(TM) -- provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CIO magazine, CIO.com, and CIO Executive Programs, and the CIO Executive Council are produced by International Data Group's award-winning business unit: CXO Media Inc.