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Hilton Hotels Corporation Extends World's Greatest Hotel Name to Create Luxury Brand Line: The Waldorf=Astoria Collection.


BEVERLY HILLS, Calif. -- Hilton Hotels Corporation Hilton Hotels Corporation (NYSE: HLT) is one of the leading global hospitality companies. As of April 2007 there are 2,645 hotels and 485,000 rooms employing 105,000 people in more than 80 countries.  (NYSE NYSE

See: New York Stock Exchange
:HLT HLT

See: Highly leveraged transaction
) has announced that the company is introducing a new luxury hotel line that will extend the cachet cachet /ca·chet/ (ka-sha´) a disk-shaped wafer or capsule enclosing a dose of medicine.

ca·chet
n.
An edible wafer capsule used for enclosing an unpleasant-tasting drug.
 of New York's legendary Waldorf=Astoria(R) hotel.

Unveiled today as "The Waldorf=Astoria Collection(R)," the new, elite brand designation will build upon the legend that company founder Conrad N. Hilton called "The Greatest of Them All," the Waldorf=Astoria. The Waldorf=Astoria Collection is launching with the Waldorf=Astoria itself and three world-class luxury resorts that will be newly managed by Hilton:

--Grand Wailea Resort Hotel & Spa on the island of Maui in Hawaii

--Arizona Biltmore Resort & Spa in Phoenix, Arizona

--La Quinta Resort & Club in La Quinta, California “La Quinta” redirects here. For the hotel chain, see La Quinta Inn.

“La Quinta” redirects here. For High School, see La Quinta High School.
La Quinta
 

All four resplendent hotels will maintain their established, well-known names, while adding The Waldorf=Astoria Collection designation as a mark of their exclusivity. Hotels within The Waldorf=Astoria Collection will benefit from the support of award-winning technology programs, the Hilton HHonors(R) guest reward program, the industry-leading Hilton Reservations Worldwide system, eBusiness programs, worldwide sales and marketing programs, and operations support.

The Waldorf=Astoria hotel is wholly owned by Hilton Hotels Corporation, and the Grand Wailea, Arizona Biltmore and La Quinta properties are owned by Orlando-based CNL CNL CityNightLine (German Rail)
CNL Cancel
CNL Clinical Nurse Leader
Cnl Colonel
CNL Center for Naval Leadership
CNL Compensated Neutron Log (oil industry) 
 Hotels & Resorts, Inc., a leading hotel real estate investment trust (REIT REIT

See: Real Estate Investment Trust


REIT

See real estate investment trust (REIT).
).

Hilton Hotels Corporation will acquire the three management contracts from La Quinta, Calif.-based KSL KSL - Knowledge Systems Laboratory  Resorts, which currently manages the three luxury hotels.

"The Waldorf=Astoria Collection will build upon a deeply established and highly reputable hospitality name -- the Waldorf=Astoria -- that represents one of the cornerstones of our company's history," said Matthew J. Hart, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Hilton Hotels Corporation. "We will take this world-renowned name to new heights as we develop a new line of business that has significant growth potential and that we anticipate will have enormous appeal to current and prospective hotel owners and developers worldwide."

"The extension of the legendary Waldorf=Astoria designation to three of our premier destination resorts is an exciting undertaking that we expect will take these properties to even higher levels of sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
," said Thomas J. Hutchison III, chief executive officer of CNL Hotels & Resorts. "We are particularly pleased to showcase this exclusive world-class designation within our portfolio of distinctive assets and to further our strong relationship with Hilton."

Criteria for the exclusive designation of The Waldorf=Astoria Collection will include architectural significance, unique decor and original artwork, historic or landmark status and a reputation for product and service excellence.

More than 55 years after Conrad Hilton's purchase of the Waldorf=Astoria, demand for luxury hotel accommodations and service continues to thrive. As such, the company anticipates that its new Waldorf=Astoria Collection will grow through:

--Co-branding of existing luxury landmark or boutique hotels that will add The Waldorf=Astoria Collection to their name;

--Designation of existing high-end Hilton or Conrad hotels as part of The Waldorf=Astoria Collection; and

--Opening new-build hotels or hotel/residential developments in gateway cities using the Waldorf=Astoria brand name itself to provide prestige and elegance, globally. The company will seek management contracts for truly special hotels in select markets, using the Waldorf=Astoria brand name.

The company's Conrad brand, with 19 world-class luxury hotels and resorts operating in the United States, England, Ireland, Belgium, Egypt, Turkey, Indonesia, Hong Kong, Singapore, Thailand, Australia and Uruguay, will continue to grow through management contracts. Plans for new Conrad Hotels, both in major U.S. cities and resort destinations around the world, are in various stages of development and the brand continues to remain strong.

Waldorf=Astoria Collection Portfolio

The debut of The Waldorf=Astoria Collection at the three CNL Hotels & Resorts properties will take place on January 31, 2006; at that time, The Waldorf=Astoria Collection will include the following:

The Waldorf=Astoria

The Waldorf=Astoria offers 1,245 rooms, including 197 suites. The Waldorf Towers, a hotel within a hotel, offers a total of 180 rooms, including 101 suites.

Representing one of the first "grand hotels," the Waldorf=Astoria has been world renowned for more than a century. The hotel was the first of its kind to give prominence to the Art Deco style in America. Today, the exterior and interior design are acknowledged as masterpieces of this art genre. The New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 Landmark recently unveiled numerous original Art Deco treasures as part of its renovation.

The jewel of the Waldorf=Astoria's lobby, Peacock Alley(R), just concluded an extensive, Deco-inspired renovation and redesign. The new venue includes a restaurant, a bar and two private dining rooms, and combines the Waldorf=Astoria's classic surroundings with a fresh, contemporary look.

Grand Wailea Resort Hotel & Spa:

The Waldorf=Astoria Collection

An award-winning and world-famous property, the Grand Wailea Resort Hotel & Spa in Maui, Hawaii, includes 780 guest rooms and 100,000 square feet of meeting space. Situated on 40 meticulously landscaped acres, the Grand Wailea Resort Hotel & Spa opens onto Maui's beautiful Wailea Beach, voted one of the best beaches in Hawaii This is a list of notable Hawai‘i beaches: Hawaii
  • ‘Anaeho‘omalu
  • Green Sands Beach
  • Hāpuna Beach State Recreation Area
  • Kealakekua Bay
Lanai
  • Hulopo‘e
Kauai
  • Anini Beach
 and America.

Averaging 640 square feet of luxuriously appointed accommodations, each guest room features a private lanai Lanai (lənī`), island, 141 sq mi (365 sq km), central Hawaii, W of Maui island across the Auau Channel; Mt. Lanaihale (3,370 ft/1,027 m) is the island's highest point. For many years the island was used for sugarcane raising and cattle grazing.  (balcony), Italian marble bathroom with oversized bathtub and separate glass enclosed shower, sitting area and writing desk.

The acclaimed Wailea Canyon's four activity pools include tile slides, a white water rapids slide, a Tarzan pool with rope swing, the world's only water elevator, a sand beach, six waterfalls, caves, three Jacuzzis, a sauna and an infant pool. Additionally, its renowned Hibiscus hibiscus: see mallow.
hibiscus

Any of about 250 species of shrubs, trees, and herbaceous plants that make up the genus Hibiscus, in the mallow family, native to warm temperate and tropical regions.
 Pool is an architectural achievement.

The resort's Spa Grande is noted among the Top 10 Spas in the United States by Conde Nast Traveler and Travel & Leisure magazines.

An extensive art collection complements the resort, consisting of more than 80 works including original paintings, sculpture, graphics, murals and artifacts artifacts

see specimen artifacts.
.

Arizona Biltmore Resort & Spa

The Waldorf=Astoria Collection

Known throughout the world as the "Jewel of the Desert," the Arizona Biltmore Resort & Spa provides a restful oasis nestled on 39 acres at the foot of the Phoenix Mountain Preserve and covered with lush gardens, glistening glis·ten  
intr.v. glis·tened, glis·ten·ing, glis·tens
To shine by reflection with a sparkling luster. See Synonyms at flash.

n.
A sparkling, lustrous shine.
 swimming pools, and Frank Lloyd Wright-influenced architecture.

Considered one of the most spectacular resorts in the world, the Arizona Biltmore features 738 guest accommodations, including 78 one- and two-bedroom villas, eight swimming pools, seven tennis courts, an 18-hole putting course, and a full-service European spa, offering more than 22,000 square feet of outdoor retreat areas and cascading whirlpools, salon and state-of-the-art fitness center.

The adjacent Arizona Biltmore Country Club offers two 18-hole PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 golf courses, The Links and The Adobe.

La Quinta Resort & Club

The Waldorf=Astoria Collection

The only hotel to have an incorporated city named after it, the legendary La Quinta Resort & Club has preserved the charm and serene ambiance am·bi·ance also am·bi·ence  
n.
The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . .
 of its glorious past while offering guests the finest in resort amenities and services, including five resort golf courses, one of the nation's top tennis clubs, a full-service spa and fitness center, exclusive dining and resort shopping.

La Quinta Resort & Club features 90 holes of some of the country's best golf, including the famous TPC (Transaction Processing Performance Council, San Francisco, CA, www.tpc.org) An organization devoted to benchmarking transaction processing systems. In order to derive the number of transactions that can be processed in a given time frame, TPC benchmarks measure the total performance of (R) Stadium Golf (R) Course at PGA WEST(R) and the picturesque Mountain(TM) Course at La Quinta Resort.

The resort features 23 tennis courts, 42 pools, 52 hot tubs, five restaurants and 800 guest rooms tucked away in 640 charming Spanish-style casitas.

La Quinta Resort & Club's luxurious suites feature a limited-use kitchen, fully loaded iPod and Bose Docking Station, and spacious accommodations.

About CNL Hotels & Resorts, Inc.

CNL Hotels & Resorts, Inc., the nation's second largest hotel REIT, owns one of the most distinctive portfolios in the lodging industry. With a focus on luxury resorts and upper-upscale properties, the company has nearly $5.5 billion in total assets with 92 hotels and resorts across North America that operate under independent and major hospitality brands. For more information, please visit www.cnlhotels.com.

About Hilton Hotels Corporation

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms that is owned by Hilton Hotels Corporation.

Embassy Suites is an upscale chain of all-suite hotels. All guest rooms of this chain feature a separate living area as well as a sleeping area.
(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn Hilton Garden Inn is the name of a chain of hotels operated by Hilton Hotels Corporation. Hilton Garden Inns are considered to be upscale, mid-priced hotels that are designed for both business and leisure travelers. The hotel brand is similar to that of the Courtyard by Marriott brand. (R), Hilton Grand Vacations Club Hilton Grand Vacations
Hilton Grand Vacations Company is wholly owned by Hilton Hotels Corporation.

Headquartered in Orlando, Florida, Hilton Grand Vacations Company develops, markets and operates a system of brand-name, vacation ownership resorts.
(R), Homewood Suites by Hilton(R) and The Waldorf=Astoria Collection. For more information about our company, please visit our corporate website at www.hiltonfamily.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 17, 2006
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