Hilton Campaign Earns HSMAI Adrian Awards "Best in Show" Plus Three Additional Top Industry Awards; Hilton HHonors Wins Gold and Bronze Awards; Hampton Wins Silver.Hilton's "Travel Should Take You Places" Ad Campaign Takes Home the Platinum and Best in Show Hilton's Competitive Advantage Program and HiltonJourneys.com Earns Silver Hilton HHonors Hilton HHonors[sic] is the loyalty program of the Hilton Hotels Corporation. HHonors benefits at participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Club, Homewood Suites My Way Earns Gold and Bronze Hilton HHonors Point Transfer Email Wins Bronze Hampton Hotels "Proud to Be A Bed Head" Earns Silver BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif. -- The Hilton Family The Hilton family is a successful American family founded by hotel magnate Conrad Hilton (1887-1979). His descendants continue to hold varying degrees of wealth and status as socialites, and some have become famous, such as great-granddaughter Paris Hilton and Nicky Hilton of Hotels and Hilton HHonors[R] were recognized with eight prestigious awards at the Hospitality Sales and Marketing Association International (HSMAI HSMAI Hospitality Sales & Marketing Association International ) 50th Anniversary Adrian Awards Gala in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . * Best in Show Award - Advertising: Hilton's "Travel Should Take You Places" campaign * Platinum Award - Advertising: Hilton's "Travel Should Take You Places" campaign * Gold Award - Web Marketing: Hilton HHonors My Way Email campaign * Silver Award - Complete Campaign Image: Hampton "Proud To Be A Bed Head" campaign * Silver Award - Advertising: Hilton's HiltonJourneys.com microsite * Silver Award - Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most : Hilton Hotels' Competitive Advantage program * Bronze Award Several organizations issue awards with this name:
* Bronze Award - Web Marketing: Hilton HHonors Point Transfer email campaign All eight campaigns were selected as winners from a pool of 1,200 submissions from 36 countries. Platinum Award & Best In Show: Hilton's "Travel Should Take You Places" ads were designed by Young & Rubicam to launch the brand's 2006 re-ignition campaign that followed its reacquisition of Hilton International. The ads featured up-and-coming musicians, including GRAMMY[R]-nominee James Blunt and reinforced the Hilton brand philosophy that travel should be more than just A to B. "The philosophy behind the Travel Should Take You Places campaign was to promote the transformative nature of travel and Hilton's role in helping shape our guests' journeys, allowing them to be at their best while they stay with us," said Jeff Diskin, senior vice president - brand marketing & management. "We're truly honored to be recognized with this prestigious award." Gold and Bronze Award: Developed by Epsilon, the My Way Email, Gold Award winner, is sent monthly to approximately 3.1 million HHonors members worldwide, and the My Way direct mail, Bronze Award winner, to approximately 150,000 members worldwide per month. The My Way communications include customized content specific to member preferences, account summary details, special offers, and news from Hilton HHonors, the highly popular guest reward program for the Hilton Family of Hotels. "Engendering customer loyalty with our valued guests continues to be a top priority for Hilton Honors," said Adam Burke, senior vice president and managing director of Hilton HHonors Worldwide. "The award-winning My Way Email is a perfect example of how we build strong relationships with our guests and enable them to make more informed travel decisions. We are pleased that our efforts have received such high industry honors." Silver Award: Developed in concert with Foote Cone & Belding and Hall Event Group, Hampton Hotels launched a campaign entitled "Proud To Be A Bed Head" to drive awareness and impact occupancy surrounding its newest bedding product enhancement - "Cloud Nine. The Hampton bed experience." This strategic effort began June 1 as a full-scale multimedia campaign that involved a new television spot, street teams, interactive website, sweepstakes, direct mail and public relations designed to generate buzz about the Hampton enhanced bedding product. What is Hampton bed head? It's the sign of a great night's sleep! It's evidence that you've stayed at Hampton and experienced "Cloud Nine. The Hampton bed experience." And it's a smart, fun and engaging way for Hampton to "own the bed." With "Proud To Be A Bed Head," Hampton celebrated the "Year of the Bed" and earned the Silver Award in the complete campaign image category. Silver Award: Developed in concert with Cohn & Wolfe, the Hilton Competitive Advantage Program helped give Olympians a competitive edge in the 2006 Olympic Winter Games
NASA in full National Aeronautics and Space Administration Independent U.S. scientist and world-renowned sleep expert, Dr. Mark Rosekind to transform 160 athletes' dorm rooms at the U.S. Olympic Training Center in Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , Colo. into the ultimate performance-enhancing sleep environment potentially increasing athlete performance by 30 percent or more. The renovations included upgrades from twin-size to full-size beds designed exclusively for Hilton to help reduce tossing and turning and improve circulation while sleeping. In each room, Hilton installed black-out curtains and provided each athlete the "world's easiest to set" Hilton Family Alarm Clock to ease sleeper anxiety. In addition, Hilton made sensory changes involving temperature, lighting and visual stimuli such as room color. The program demonstrated Hilton's commitment to increase peak performance for Olympic athletes and all of its guests, while highlighting room elements that can be found in all Hilton Hotel rooms and reinforcing powerful brand recognition among consumers. Silver Award: HiltonJourneys.com, the microsite developed as an online component to Hilton's Travel Should Take You Places[TM] advertising campaign, earned a Silver Award. Bronze Award: The Hilton HHonors Point Transfer email was created to offer an additional valuable member service by providing members with the ability to set up a registry to request HHonors points as a gift from family or friends who are HHonors members, or transfer points to another HHonors member. This service was marketed as a member benefit and a wedding/honeymoon/vacation gift registry. The email was sent to three million HHonors members worldwide. About Hospitality Sales and Marketing Association International HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. About The Hilton Family of Hotels and Hilton HHonors Program Hilton HHonors[R] is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip Double dip Used for listed equity securities. Dividend roll in which the "dividend capturer" already owns the stock cum dividend. Also used when tax depreciation is accessed in two countries concurrently. [R] to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,800 participating Hilton[R], Conrad[R], Doubletree[R], Embassy Suites Hotels Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms that is owned by Hilton Hotels Corporation. Embassy Suites is an upscale chain of all-suite hotels. All guest rooms of this chain feature a separate living area as well as a sleeping area. [R], Hampton Inn[R], Hampton Inn & Suites[R], Hilton Garden Inn Hilton Garden Inn is the name of a chain of hotels operated by Hilton Hotels Corporation. Hilton Garden Inns are considered to be upscale, mid-priced hotels that are designed for both business and leisure travelers. The hotel brand is similar to that of the Courtyard by Marriott brand. [R], Hilton Grand Vacations[TM], Homewood Suites by Hilton[R], Scandic scan·di·um n. Symbol Sc A silvery-white metallic element found in various rare minerals and separated as a byproduct in the processing of certain uranium ores. and The Waldorf=Astoria Collection[TM] hotels around the world. Due to the veritable flexibility, generosity and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards. Membership in HHonors is free. Travelers may enroll online by visiting www.hiltonfamily.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations and Customer Care office in their area. Travelers also may enroll at any participating Hilton[R], Conrad[R], Doubletree[R], Embassy Suites Hotels[R], Hampton Inn[R], Hampton Inn & Suites[R], Hilton Garden Inn[R], Hilton Grand Vacations[TM], Homewood Suites by Hilton[R], Scandic and The Waldorf=Astoria Collection[TM] hotels around the world. Hilton Hotels Corporation Hilton Hotels Corporation (NYSE: HLT) is one of the leading global hospitality companies. As of April 2007 there are 2,645 hotels and 485,000 rooms employing 105,000 people in more than 80 countries. (NYSE NYSE See: New York Stock Exchange :HLT HLT See: Highly leveraged transaction ) is the leading global hospitality company, with more than 2,800 hotels and 495,000 rooms in more than 80 countries, including 150,000 team members worldwide. The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton[R], Conrad[R], Doubletree[R], Embassy Suites Hotels[R], Hampton Inn[R], Hampton Inn & Suites[R], Hilton Garden Inn[R], Hilton Grand Vacations[TM], Homewood Suites by Hilton[R], Scandic and The Waldorf=Astoria Collection[TM] hotels around the world. The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable[R]. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity. Hilton Hotels
pl.n. An international competition for athletes with disabilities. [para-1 + (O)lympic. in Beijing, China, and includes the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team. For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com. The following service marks are owned by Hilton Hospitality, Inc.: Hilton[R], Doubletree[R], Embassy Suites Hotels[R], Hampton Inn[R], Hampton Inn & Suites[R], Hilton Garden Inn[R], Hilton Grand Vacations Club Hilton Grand Vacations Hilton Grand Vacations Company is wholly owned by Hilton Hotels Corporation. Headquartered in Orlando, Florida, Hilton Grand Vacations Company develops, markets and operates a system of brand-name, vacation ownership resorts. [R] and Homewood Suites by Hilton[R], and The Waldorf=Astoria Collection. Conrad[R] is owned by Conrad Hospitality, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . |
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