Hill, Holliday Direct Lands GE Capital Projects.Agency Taps Rossi to Complement Services With Loyalty Marketing BOSTON--GE Capital Corp. last week selected Hill, Holliday Direct here for projects involving direct and interactive marketing. Although billings and the exact scope of the work were still being finalized See finalization. last week, a client representative confirmed the Stamford, Conn., company's "intent" to begin working with the direct marketing arm of Hill, Holliday, Connors, Cosmopulos. A contract has not been finalized, she said. GE Capital, which issues private-label credit cards to retailers such as J.C. Penney, Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box and Disney, is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. methods to better support its clients. GE Capital comes aboard as Hill, Holliday Direct prepares to add to its services by developing a promotional capability. The appointment of Laurel Rossi to executive vice president is a first step toward building a loyalty marketing department to complement other services such as its direct, database and interactive divisions [Adweek, Jan. 18]. Rossi reports to managing director Don White. "All these worlds are colliding," said White, who also has assumed responsibility for MSP (1) (Management Service Provider or Managed Service Provider) An organization that manages a customer's computer systems and networks which are either located on the customer's premises or at a third-party datacenter. Group in Frammingham, Mass., from co-founder Kim Mayyasi. "Hill, Holliday has enormous potential," said Rossi, who most recently started a Cyrk-owned, "below the. line" agency called Integrated Marketing Solutions. The full-service shop in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of has handled such clients as First USA, Pepsi, Yahoo! and Swiss Army Brands. In 1995, Rossi joined Cyrk in Glouster, Mass., where she served as director of marketing and was part of the team that took the sales promotion company public in July of that year. Rossi was recruited to Cyrk by Gregory Shlopak, who recently stepped down as chairman. Shlopak's resignation did not prompt Rossi's decision to leave, she said. Instead, Rossi became interested in the Hill, Holliday position after being contacted by a headhunter headhunter A popular term for a person–or employment agency who recruits physicians, upper echelon executives or other professionals, matching potential employees with employers , she said. Hill, Holliday Direct's client list includes BankBoston, British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. and First Union. The shop is also helping to develop a direct marketing capability for Hill, Holliday/Altschiller, New York, which services clients such as Minolta, OmniPoint Communications and Dun & Bradstreet. |
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