Hilary Duff to Appear in EA's The Sims 2 Pets.

International Superstar and Her Dog Lola Available in Stores October 17

REDWOOD CITY, Calif. -- Electronic Arts (NASDAQ:ERTS) is pleased to announce a partnership with multi-platinum, chart-topping recording artist, actress, fashion designer and philanthropist Hilary Duff, to make her inaugural video game debut in the critically acclaimed, best-selling, groundbreaking video and PC game franchise, The Sims[TM]. Through this partnership, Hilary will appear in The Sims 2[TM] Pets games, joined by her beloved Chihuahua Lola, releasing on October 17 in North America and on October 19 across Europe for the Sony PlayStation[R]2 computer entertainment system, the Nintendo GameCube[TM] and as a PC expansion pack(1) to the original PC game, The Sims 2. A Nintendo DS[TM] version of the game will follow in late October for Europe and November in the U.S. To check out Hilary in The Sims 2 Pets, pick up a copy of the game before December 31st.

"I've logged hundreds of hours playing The Sims games, so I jumped at the chance to be in The Sims 2 Pets," said Sims aficionado Hilary. "I love creating Sims characters and guiding them through life, designing their houses and then blinging them out with cool furniture. Now, in The Sims 2 Pets, EA has combined two things I really enjoy a pets and The Sims!"

"Hilary is the perfect partner for The Sims 2 Pets a not only is she a huge animal lover, but she is also a Sims fan!" exclaimed Rod Humble, executive producer for The Sims Division of Electronic Arts. "Hilary was involved in every step of the process, from creating the Hilary and Lola characters to designing some of the tricks dogs can do in the game."

Special moments come to life through the lifelike animations, artwork and game play of The Sims 2 Pets: A dog gnawing at his chew toy, a cat jumping at a dangled feather, a toddler stroking the chest of a big dog who sits by patiently a even the serenity of a cat curled up at the end of the bed. These moments, captured within the game, create a real bond between players and these virtual creatures.

"Although she's trying not to let it go to her head, Lola is very excited to make her cameo in The Sims 2 Pets next month!" exclaimed Hilary about her two year old Blue Fawn Teacup Chihuahua, Lola. "We can't wait to hang at Central Town Park, play with other pups and shop around for the latest pet accessories! Check out her blog for updates on her videogame fandom at www.hilaryduff.com."

The Sims 2 Pets will build on the celebrated The Sims 2 experience which allows players to create and control characters throughout their life while determining the outcome of their relationships and adventures. The addition of a new furry friend is guaranteed to enrich the daily lives of your Sims! Not only will players have the opportunity to choose from a variety of existing cat and dog breeds and hottest designer mixes, but they'll also be able to personally design their new friend with the Create-a-Pet feature. The ability to customize gives fans the opportunity to create their ideal pet by choosing their body shape, unique markings, even their pet's personalities! As in real life, your Sims' pet will benefit from care and training. A neglected cat with an urge to scratch might claw up your new couch if you aren't careful, and leaving your dog unattended near a freshly planted flower bed probably isn't wise, so expect the unexpected!

Hilary and Lola appear in the following versions of The Sims 2 Pets. (Note, in each version, they appear differently)

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The Sims 2 Pets will be available on October 17, 2006 on the PlayStation[R]2 computer entertainment system, the Nintendo GameCube[TM] and as a PC expansion pack(1) that builds on the original The Sims 2 PC game experience. Versions for the PSP[R] (PlayStation[R]Portable) Game Boy[R] Advance and Nintendo DS[TM] systems will follow in late October and November. A mobile version will be available in Europe in December 2006.

About Hilary Duff

Hilary Duff is an internationally celebrated multi-platinum, chart-topping recording artist, concert performer, actress, designer, philanthropist and businesswoman. Hilary's recent world concert tour spanned the globe, with multi-city appearances in the U.S., Europe, Australia, Canada and Latin America. Hilary's latest CD Most Wanted was #1 for two consecutive weeks on the Billboard 200 music chart in the U.S., #1 for two consecutive weeks on the Canadian chart and also reached top-charting success in several other countries. Her new single "Play with Fire" was just released in conjunction with her new movie Material Girls and will be included on her forthcoming new Hollywood Records CD scheduled release in the next few months. As a fashion designer, Hilary is actively involved with her creative director in leading the design process to expand her fashion, beauty and home products business globally, including her atween label stuff by hilary duff with its Fall collection now in over 7,500 stores including in the U.S. at Wal-Mart, Kohl's, Target, JC Penney and Sears among others and abroad in Canada, Australia, New Zealand, the U.K., South Africa, France and other countries soon, and her teen designer label hilary duff kicked off with the recent launch of Hilary's fragrance line from Elizabeth Arden and followed by a juniors line of apparel in 2007/08. For more information on Hilary Duff, please visit her website at www.hilaryduff.com.

About The Sims[TM]

The Sims franchise celebrated its sixth anniversary in February 2006. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims[TM] PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims[TM] Livin' Large, The Sims[TM] House Party, The Sims[TM] Hot Date, The Sims[TM] Vacation, The Sims[TM] Unleashed, The Sims[TM] Superstar, and The Sims[TM] Makin' Magic. The Sims 2 shipped in September 2004 with sales already topping 7M units worldwide, it was the best selling PC game of 2004. The Sims[TM] 2 University shipped in March 2005, The Sims[TM] 2 Nightlife shipped in September 2005, The Sims[TM] 2 Open for Business shipped in February 2006. Combined sales for the franchise are approximately 70M games life-to-date. For more information on The Sims 2, visit http://www.thesims2.com and for more information on The Sims franchise titles, visit http://www.thesims.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. "PlayStation" and "PSP" are registered trademarks of Sony Computer Entertainment Inc.[TM], [R], Nintendo GameCube, Nintendo DS, and Game Boy Advance are trademarks of Nintendo. All other trademarks are the property of their respective owners.