High school, college-bound students to apartment industry.

ApartmentCareerHQ.org is the newest addition to the career promotion initiatives that the NAA Education Institute (NAAEI) has developed. The goal of the new site is to provide a central location for career exploration for this targeted audience, bridging the gap between stumbling upon the industry to actively seeking a career in the industry.

The site provides details for each "career track"--maintenance, leasing and management--and job search tips. Additionally, ApartmentCareerHQ.org provides a free, searchable career database and the opportunity to upload resumes, linked by ApartmentCareers.com[R]. Visitors also can download the career brochures, watch videos about each career path and read real-life success stories from people in the industry.

For those students who are college-bound or for the college student searching for a major course of study, the site has a page dedicated to colleges and universities that offer Residential Property Management majors, minors and graduate degrees along with courses and certificate programs.

"ApartmentCareerHQ.org is our response to the growing need to reach out to high school and college-aged people and inform them about careers in the apartment industry," Maureen Lambe, CAE, NAAEI Executive Vice President, said. "NAAEI also is working hard to build and reinforce relationships with organizations such as DECA, SkillsUSA, Jobs for America's Graduates and Job Corps."

This audience, Lambe said, has been underutilized as a potential target group for recruiting to the industry. By launching ApartmentCareerHQ.org and by partnering with nationwide workforce organizations, NAAEI has been able to reach out to these resources, meeting the needs of the younger jobseeker and the companies that would hire these students.

NAAEI will be providing the NAA network of state and local apartment associations with resources to connect with state and local high-school student career organizations and college job fairs.

NAAEI President Alex Jackiw, CAPS, CPM, said, "The new ApartmentCareerHQ.org Web site is a terrific tool and resource for our industry because it serves so many needs. It educates the public about career opportunities in property management and provides practical information for job applicants on how to search for the right position."

Visit www.ApartmentCareerHQ.org to learn more.