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High brow. (L.A. Stories).


Who needs dancing girls See Opera girl ?

Despite being located in the entertainment capital of the country, the W hotel in West-wood opted to display art instead of entertainment as part of a nationwide celebration of the season this year at the Starwood Hotels & Resorts Worldwide Inc. chain

The W in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 featured appearances by the Rockettes. In San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  the hotel is hosting a fundraising dinner by Robin Williams. Seattle is giving away prize packages and serving drinks called "Elf-tinis." And Honolulu is hosting an "after hours Adv. 1. after hours - not during regular hours; "he often worked after hours" " party for adults.

In contrast, the Westwood W will display a "glitter and glam" holiday mural by local artist Monique van Genderen, whose work is part of the UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
 Hammer Museum. The hotel will host a reception for the art community the second week of December.

Beth Nussbaum, spokeswoman for W Hotels, said it was up to each hotel to decide how to ring in the holiday season.

Of L.A.'s choice, she said, "It might not seem as exciting, but I heard the piece was real spectacular."
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Title Annotation:marketing efforts by W hotel in West-wood
Comment:High brow. (L.A. Stories).(marketing efforts by W hotel in West-wood)
Author:Bronstad, Amanda
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 9, 2002
Words:175
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