High Rankings'(R) Forum on Search Engine Optimization (SEO) Turns Four, Sees Significant Industry Changes.Visionary Jill Whalen Jill Whalen is a pioneer in search engine optimization (SEO), with more than 12 years of experience.
Whalen is CEO of High Rankings, and co-founder of Search Engine Marketing New England (SEMNE). offers insights and savvy advice based on 12 years of experience
FRAMINGHAM, Mass., Aug. 14 /PRNewswire/ -- It's been four years since High Rankings(R), a search marketing company that optimizes websites, bringing in more targeted traffic, conversions and sales, launched its insightful and popular High Rankings Forum. In that time, High Rankings Founder Jill Whalen has seen a marked change in the search engine and social media landscape. Among the changes: how online success is measured, the emergence of social media and blogs and the trend referred to as "link-baiting."
A significant change is in the way success online is measured and monitored. "Really great web analytics software has been introduced in the last few years, including the free Google Analytics Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his/her AdWords advertisement and marketing campaigns through the use of GA's analysis of where the , and these have enabled the search marketing industry to measure the things that matter most," said Whalen. "For example, traffic and conversions actually help a company's bottom line, whereas up until recently companies tracked less important metrics such as where pages ranked in the search engines."
In a recent informal poll on the High Rankings Forum site (http://www.highrankings.com/forum/index.php?showtopic=31497), a full 26 percent of respondents cited "How Online Success is Measured" as one of the top two changes in the past few years. The other significant change is "Social Media" which tied with "How Online Success is Measured" at 26 percent.
"The term 'social media' didn't exist when we started the Forum four years ago, but its roots go back to the early days of the commercial Internet, with online social communities and chat rooms for virtually any topic you imagined," said Whalen. "With the newer forms of social media, which we started commenting on back in early 2005, the stakes have changed from a business perspective. There is ample opportunity for online marketers and businesses to leverage social media, as well as blogs, to connect with target audiences who frequent these sites."
An interesting change in search engine marketing is link baiting, which can be traced back to an earlier trend of viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. . According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Whalen, "When done correctly, link baiting is when an organization posts something cool, quirky or attention-getting to their site, as well as to social media sites, and then watches it gain popularity across the globe. We've seen it done effectively in a variety of industries and it can be very useful in an Internet marketer's tool kit."
In the Forum's survey, link building campaigns received high scores from over six percent of respondents. Usability (13 percent), paid search (10 percent), search engine communication with search marketers (10 percent) and on-page strategies (3 percent) rounded out other notable changes that have occurred since 2003.
The High Rankings Forum, which boasts more than 14,500 registered members and has recorded more than 256,000 posts, has active members on every continent and in the majority of the U.S. Its most popular topic is SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. Tips & Techniques, with other frequented topics that include: Search Engine Friendly Design & Usability, SEO No-Nos, Link Building, Technology and Coding, Keyword Research Keyword research is the most effective technique used by SEO during search engine optimization. Keyword research helps webmaster to target keywords which brings more traffic to their sites. , Online Copywriting Techniques, Web Analytics and Indexing Problems and more. The Pub gets the second greatest number of views, which is a testament to the community aspect of the Forum. The High Rankings Forum can be visited at http://www.highrankings.com/forum.
About High Rankings
High Rankings was founded in 1995 by Jill Whalen, a pioneer in search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Today it has grown to be one of the pre-eminent SEO companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Over the past 12 years, High Rankings has worked with hundreds of clients across more than 40 industries to enhance their online presence through proven and dynamic search marketing strategies that repeatedly lead to increased traffic, more conversions and enhanced sales. For more information, visit http://www.highrankings.com/.
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