High Overall Implementation Costs Pose a Hurdle for Greater Adoption of Imaging Technologies in Europe.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46573) has announced the addition of "Impact of Emerging Medical Imaging Technologies in Europe" to their offering.

High Overall Implementation Costs Pose a Hurdle for Greater Adoption of Imaging Technologies in Europe

The huge investments made in research and development by modality and technological vendors in Europe, as well as the usage of superior quality components have led to an increase in the overall costs of medical equipment. This phenomenon of growing costs has been more pronounced in the case of medical imaging solutions such as 3D/4D or computer aided design (CAD), where the inputs to these systems need to be digital, and hence it warrants additional expenditure in the form of digitisers and readers. Thus, high initial implementation and operational investments - as in the case of picture archiving and communications (PACS) - are posing hurdles in the adoption of imaging technologies by hospitals across Europe.

This Frost & Sullivan research service studies the impact of the developing medical imaging technologies in the future of radiology in Europe. It segments the market into - full field digital mammography (FFDM), CAD, 3D/4D imaging, PACS, non-invasive imaging and fusion imaging. This information is valuable to both large and small participants that seek to position themselves for maximum return on investment.

Better Clinical Approach and Workflow Efficiency Likely to Lead to More Effective Diagnosis

Across Europe there has been an increasing trend of implementation of novel technologies and mass procurement of high-end diagnostic equipment for better efficiency and workflow of the radiology suite. Healthcare providers incessantly seek solutions to reduce examination time, which eventually leads to lesser waiting time and considerable improvement in detection capabilities. Moreover, industry participants are developing new techniques for enhanced imaging applications.

For achieving greater penetration of the new technologies it is highly imperative to improve the awareness among the healthcare providers, even in the small imaging centres, points out the analyst of this research service. While some of the healthcare establishments are aware of these technological breakthroughs, there is less clarity regarding their usage with the existing hardware and incorporation into their current systems.

Participants Focus on Novel Technologies to Improve Overall Quality of Imaging Services

The industry is witnessing a rapid drive towards improving quality of images and services, which in turn is likely to result in a technological shift. This leads to a greater emphasis by the industry stakeholders on improving the overall diagnostics aspects, notes the analyst. Participants in the imaging markets must ensure that these new technologies must come out with top notch imaging services at comparatively lower costs.

Overall, technicians and radiologists must be provided with accurate and intense training in the latest technologies to enable them to hone their skills in using these newer additional tools and cope up with them more fluently. This training should also focus on preventing wrong detections and procedural errors; else the very purpose of using these latest technologies may not be met.

Benefits of this Service

Insight on the Impact of New Technologies

The segment provides insight on planning effective competitive strategies, which the industry participants could adopt to be competitive in the market.

Competitive Analysis and Insight on the Market in Europe

The study provides valuable information on the current trends in medical imaging market. The study focuses on FFDM, CAD, 3D/4D imaging, PACS, CTA/MRA, and fusion imaging and its competitive structure in Europe.

Strategies to Maintain Growth in the Midst of Increasing Competition

This research service offers strategies to consolidate market position. Several successful partnerships are discussed as models of effective consolidation in this market. The role of niche participants is also kept in relevance.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

-- Full field digital mammography (FFDM)

-- Computer aided detection (CAD)

-- 3D/4D imaging

-- Picture archiving and communication systems (PACS)

-- Non-invasive imaging (CTA & MRA)

-- Fusion imaging

Technologies

The following technologies are covered in this research:

-- FFDM: It is the digital technique of obtaining mammography images using flat panel detectors.

-- CAD: It is a technique, which provides enhanced detection tools, primarily used by radiologists to detect cancerous tissues in breast, colon and lung nodules.

-- PACS: This is an integrated solution that manages the acquisition, storage, retrieval, processing, distribution, and display of images from modalities such as magnetic resonance imagers, CT scanners, echocardiography machines, and digital X-ray machines.

-- 3D/4D Imaging: Software solution, which provides additional 3rd and at times 4th dimensions to the 2 D images acquired by imaging systems.

-- MRA: This angiography technique involves MRI for imaging the arteries.

-- Computed Tomography Angiography (CTA): CTA is a process of visualising human arteries using CT technology.

-- Fusion Imaging: Also called as hybrid imaging, this technique involves combining the benefits of nuclear medicine scanner such as PET or SPECT with CT scanner to provide advanced detection.

What's Included:

-- New technologies that would impact the European medical imaging market

-- Industry competitive structure

-- Strategic recommendations for industry participants

-- Product analysis for each technology

For more information visit http://www.researchandmarkets.com/reports/c46573