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Hier Design Names Craig Robbins Vice President of Sales; Assumes Responsibility for Worldwide Sales Activities.


Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Dec. 8, 2003

Craig Robbins today became vice president of sales at Hier Design Inc., an electronic design automation (EDA) supplier delivering software for high-end field programmable gate array See FPGA.  (FPGA) designs.

He reports to Jackson Kreiter, Hier Design's chief executive officer (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ) and chairman, and assumes responsibility for all worldwide sales activities. Robbins will be based at its facility in Andover, Mass.

Says Kreiter: "Craig Robbins is EDA's preeminent sales executive and we're delighted he's agreed to join the Hier Design management team."

"FPGA is the new frontier for EDA," adds Robbins. "Hier Design is at the forefront of next-generation design software and is leading the charge toward FPGA design."

Most recently, Robbins was vice president of customer-driven research and development (R&D) at Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services.

http://cadence.com/.

See also Verilog.
, Inc. (NYSE NYSE

See: New York Stock Exchange
: CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. ). He joined Cadence through its acquisition of Silicon Perspective, where he served as Eastern Area sales director, then vice president of sales. Previously, he was Averant's Eastern Region sales director. Additionally, Robbins was vice president of sales at Nevo Technologies and ATG Technology. Earlier in his career, he held executive sales positions at Gateway Design Automation, Redwood Design Automation and Parsec Software, all acquired by Cadence.

Robbins holds a Master of Business Administration degree and a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in marketing from the University of California at Berkeley (body, education) University of California at Berkeley - (UCB)

See also Berzerkley, BSD.

http://berkeley.edu/.

Note to British and Commonwealth readers: that's /berk'lee/, not /bark'lee/ as in British Received Pronunciation.
.

About Hier Design

Founded in 2001, Hier Design Inc. is an electronic design automation (EDA) industry newcomer creating the next EDA beachhead by helping fuel the movement from application specific integrated circuits (ASICs) to high-speed, high-complexity field programmable gate arrays (FPGAs). It has raised a total of $6.2 million in financing since it was founded in 2001 from ITU Ventures, Xilinx Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: XLNX), Cadence Design Systems Inc. (NYSE: CDN), Innotech Corporation, Lanza Tech Ventures and private investors. Corporate headquarters is located at: 2350 Mission College Boulevard, Suite 850, Santa Clara, Calif. 95054. Telephone: (408) 982-8240. Facsimile: (408) 982-3838. Email: info@hierdesign.com. More details can be found at the Hier Design website located at: http://www.hierdesign.com.

PlanAhead is a trademark of Hier Design Inc. Hier Design acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 8, 2003
Words:372
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