HiSoftware Selects DPR Group to Lead Public Relations Campaign.CARY, N.C. -- DPR DPR Department (al) Performance Report DPR Decreto del Presidente della Repubblica (Italian Republic presidential decree) DPR Department of Pesticide Regulation (California) Group, Inc. (www.dprgroup.com), a full-service agency that specializes in providing public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services to a broad range of technology companies, today announced that HiSoftware (www.hisoftware.com), a leading provider of software, services and managed operation solutions that monitor and optimize Web content governance, quality and regulatory compliance has selected DPR Group to manage its ongoing public relations activities. DPR Group will work with HiSoftware to develop and execute public relations initiatives designed to build market awareness in the areas of federal and state government, education, technology, finance and other verticals. Irena Mroz, HiSoftware's director of marketing, said, "With the growing awareness of organizations in a variety of industries to have quality Web sites that are secure and fully accessible to all segments of the population, HiSoftware is uniquely positioned to further grow our business. We selected DPR Group because of their extensive background in high-technology and the industries we serve, as well as their experience in helping companies increase market visibility." HiSoftware's solutions are used by more than 4,000 organizations in 88 countries to maximize the effective use of corporate intranets, networks and the Internet. The company's solutions promote creation and management of accessible, usable and searchable content that conforms to US and international policies regarding accessibility, privacy and other relevant regulations. Additionally, HiSoftware's solutions enable content management for custom policy imperatives for organizations across a wide array of content types, including but not limited to HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , SVG (Scalable Vector Graphics) A vector graphics format from the W3C for the Web that is expressed in XML. Introduced in 2001, SVG was designed to become the standard vector format just as GIFs and JPEGs have become the standard bitmaps for the Web. , Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. and Languages. HiSoftware is also the creator of the Cynthia Says portal (http://www.cynthiasays.com/), a tool that assists users with the concepts behind Web site accessibility. The free tool is designed to identify errors in Web content related to Section 508 standards, and/or the WCAG WCAG Web Content Accessibility Guidelines guidelines for accessibility. The Cynthia Says portal allows users to test individual pages on their Web site, providing feedback in a reporting format that is clear and easy to understand. Accessibility issues are detected within Web sites from Web-based applications, dynamic pages, or static HTML An HTML page (Web page) that displays the same information for all users. Although it may be updated from time to time, it does not change with each user retrieval. Contrast with dynamic HTML. pages. Users get an immediate "status" of their Web site accessibility. DPR Group Vice President Bryan Wyatt said, "HiSoftware's products and services fill an important void for companies requiring secure, accessible, quality Web sites. DPR Group welcomes the opportunity to work with an organization that is playing a dynamic role in equipping companies to monitor and optimize Web content governance, improve site quality and meet regulatory compliance standards at the same time." About HiSoftware Founded in 1998, HiSoftware is a leading provider of software, services, and On-Demand solutions that test, repair, monitor and enforce Web content, quality, and regulatory compliance. The company's solutions empower content developers, Web site architects, and executives to work collaboratively to create and manage corporate Web standards for accessibility, privacy, security, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ), site quality and performance, branding, competitive intelligence, and application transaction testing (AppTest). HiSoftware's customers boast many of the world's largest public and private sites including US and international government agencies and Global 2000 companies such as ChevronTexaco, Commerce One, Mercury Interactive, and Microsoft Government. For more information about HiSoftware visit www.hisoftware.com. About DPR Group, Inc. DPR Group is a full-service agency that specializes in providing public relations and marketing support services to a broad range of technology companies. Founded in 1998, the firm has a proven track record representing both privately held and publicly traded companies publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. in fields that include software development, systems integration, telecommunications, electronics and component manufacturing, consulting, and specialized services. With offices near Washington, D.C. and in Cary, N.C., DPR Group has the experience and industry contacts to successfully launch new companies and products and to significantly increase the name recognition of larger, more established companies. For more information, call 919-678-9200 or visit: www.dprgroup.com. |
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