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Hi-Val To Use Sigma Designs' REALmagic DVD Decoder in New DVD Kits.


FREMONT, Calif.--(BUSINESS WIRE)--June 17, 1998--

DVD/MPEG-2 Playback Card Used in Feature-Oriented DVD-ROM DVD-ROM: see digital versatile disc.


A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
 and

Groundbreaking DVD-RAM A rewritable DVD disc endorsed by the DVD Forum. Using phase change technology, DVD-RAMs are like removable hard disks, and the media can be rewritten 100,000 times compared to 1,000 times for DVD-RW and DVD+RW. The first DVD-RAM drives with a capacity of 2.6GB (single sided) or 5.  Kits

Sigma Designs, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SIGM), a leader in digital video solutions for personal computers, today announced that Hi-Val, Inc., a leading supplier of DVD-ROM upgrade solutions, has selected the Sigma REALmagic DVD/MPEG-2 playback card based on Sigma's silicon for DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 decoding in its latest DVD upgrade kits. The kits include Hi-Val's new DVD-RAM upgrade kit and high performance DVD-ROM kit. In addition, Hi-Val will market the card to the retail channel for combination with any DVD drive.

The groundbreaking DVD-RAM kit, known as the "Entertainment Solution Kit," is expected to be the industry's first DVD-RAM upgrade kit. In addition to playing DVD-ROMs, CD-ROMs, CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution.  and CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast.  disks at 20X speed, the DVD-RAM kit will permit recording and playing up to 5.2 GB of data on DVD-RAM discs. Consumers will be able to use the DVD-RAM kit to back up copies of DVD and CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 titles, to create home movies, and archive family information. Computer users will be able to use the kit to back up their hard disks and even create high-capacity removable disks.

The selection of the REALmagic Hollywood Plus card by Hi-Val is the latest in a series of design wins for Sigma's Hollywood DVD upgrade technology. Based on Sigma's feature-packed EM8300 decoder IC, the card turns a PC into a full-featured DVD player that fully exploits all of the spectacular digital video and Dolby digital surround-sound capabilities of the DVD format. The Hollywood Plus card plays DVD movies at high resolution without burdening the computer's processor.

"Sigma's Hollywood Plus offers many more features than other comparable DVD playback cards, enabling Hi-Val to maintain its position on the industry's leading edge," commented Mark Vakili, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Hi-Val. "Hi-Val has built its success by partnering with industry leaders such as Sigma Designs for its cutting edge products."

"Hi-Val is a clearly established leader as a retail supplier for DVD and other multimedia solutions," added William K. Wong, Vice President, Marketing for Sigma Designs. "Hi-Val's selection of our silicon for DVD decoding is an endorsement of Sigma's technology and market presence. Hi-Val's strong retail relationships will help us continue our expansion into the computer retail channel. The Company believes that this relationship with Hi-Val, along with our DVD upgrade business with Sony, Phillips, Panasonic, and Guillemot guillemot (gĭl`əmŏt'), northern sea bird, genus Cephas, of the auk family. The black guillemot, or trystie, Cephus grylle, is about 13 in.  gives us a foothold in the upgrade market, as we target the installed base of 100 million Pentium PCs."

Sigma's solution works with any standard 133 MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  system without requiring a specialized graphic adapter and fully complies with DVD specifications. This makes it the ideal choice for PC manufacturers and DVD upgrade kit providers. The REALmagic Hollywood Plus DVD card includes device drivers and Sigma Designs' DVD Station, an easy to use program for DVD navigation and control. With DVD Station, PC users can take full advantage of every interactive DVD feature, using simple VCR-like controls to choose sound track and subtitle language, select viewing aspect ratios, and change viewing angles. The user interface is intuitive and easy to navigate. Users can also interact with DVD Station menus to exercise parental control and execute search commands.

About Hi-Val: Hi-Val, Inc. is one of the fastest growing high-tech companies in the USA. Hi-Val is located in Santa Ana, California Santa Ana is the most populous city in Orange County, California and is the county seat. It lies approximately 10 miles inland from the Pacific Ocean, on the largely seasonal Santa Ana River.  and offers a wide range of multimedia solutions. By working with multiple manufacturers, Hi-Val combines the latest quality 24X, 32X, 36X and 40X CD-ROM drives with the highest quality soundcards and top selling CD software. A variety of CD-recorders, CD changers, DVD-ROM drives, graphics accelerators and wireless products, and business software applications are also part of Hi-Val's expanding product line. For more information, contact Hi-Val at (714) 953-3000. For press information, please contact Kristin Nerup at Imagio Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  at (206) 625-0252 or kristin@imagio.com.

About Sigma Designs: Sigma Designs entered the multimedia market in 1993 with products based on the MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  (Moving Picture Experts Group (compression, standard, algorithm, file format, body) Moving Picture Experts Group - (MPEG, ISO/IEC JTC1/SC29 WG11) An ISO committee that generates standards for digital video compression and audio. Also the name of their algorithms. ) standard for compressing and decompressing de·com·press  
v. de·com·pressed, de·com·press·ing, de·com·press·es

v.tr.
1. To relieve of pressure or compression.

2.
 digital audio and video signals. Since then, Sigma has been a driving force behind advancement of the MPEG technology used in most multimedia products on the market today. Sigma Designs' products include affordable MPEG video and audio decoding hardware. All Sigma Designs' products are sold worldwide through a network of dealers, distributors, and original equipment manufacturers (OEMs). For additional information, call 800/845-8086 or 510/770-0100, fax 510/770-2640, or visit Sigma's web site at http://www.sigmadesigns.com

This press release contains forward-looking statements, including statements regarding the PC-DVD market and the features and potential growth prospects of certain DVD/MPEG-2 products offered by the Company in this market, that involve risks and uncertainties. Actual results of Sigma Designs may vary materially due to a number of factors including, but not limited to, the levels of orders from and the risk of cancellation of orders by significant customers, the ability of the Company's REALmagic EM8300 DVD/MPEG-2 decoder to compete with other technologies in these emerging markets, the risk that such product will not gain widespread acceptance or will be rendered obsolete by product offerings of competitors or by alternative technologies, and the risk that the Company will not meet price or time-to-market estimates due to production, manufacturing, or other delays.

Editors and Analysts: For further information, photographs and interviews please contact S&S Public Relations, Inc.

CONTACT: S&S Public Relations, Inc.

Lauren Finkelman/Emily Armanetti

Tel: 800/287-2279

Fax: 312/266-8247

lauren@sspr.com/emily@sspr.com

or

Sigma Designs, Inc.

Carol Kaplan

Tel: 510/770-2991

Fax: 510/770-2640

carol_kaplan@sdesigns.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 17, 1998
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