Herman's plans Rockefeller center superstore.

Herman's Sporting Goods, Inc. has announced that, consistent with its plan to open up to 40 new stores over the next three years, it has signed a lease for a new store at 30 Rockefeller Plaza in New York City. The 15,000 square-foot, two-level store will be located at the northeast corner of 50th Street and Rockefeller Plaza and is expected to open in October 1995.

The new Herman's store will feature a special exterior and interior design consistent with the distinctive architecture of Rockefeller Center. The store is being designed by James Mansour, Ltd., designer of the acclaimed Henri Bendel and Warner Brothers Studio stores on Fifth Avenue, and Christopher Barriscale Architects, whose namesake founder also participated in the design of the Henri Bendel store in New York, as well as many other stores throughout the U.S. and Canada.

The store's unique design will create an environment that appeals to the sophisticated urban clientele working in Rockefeller Center and the international travelers who visit there. By using such special features as terrazzo and wood floors and mahogany paneling, the store will have the atmosphere of a private health club combined with the kinetic excitement of the latest multi-media effects, including a 20-foot array of video monitors.

"We are absolutely thrilled to be opening a new Herman's store in the heart of Rockefeller Center - one of the most prestigious business addresses and popular tourist attractions in New York City, n said Alfred F. Fasola, Jr., CEO of Herman's.

Their preliminary design envisions that the new Herman's store will become a visual landmark at Rockefeller Center, evoking Herman's 80-year old roots in New York City. The preliminary design of the store has been approved by the New York City Landmarks Preservation Commission.

"We have paid meticulous attention to ensure that the design of our store front enhances the character of the landmark building at 30 Rockefeller Plaza," Fasola said. "With 11 exterior windows facing Rockefeller Plaza and 50th Street and additional display windows on the concourse level, we will have a tremendous opportunity to provide an exciting and energetic contrast between the historic character of Rockefeller Center and our state-of-the-art sporting goods store.

Alan L. Stein, Rockefeller Center vice president of marketing, said "The new Herman's Sporting Goods store is a welcome addition to Rockefeller Center. Together with such new arrivals as NBC's "Today Show. studio and the Fashion Cafe, the new store promises to enhance Rockefeller Plaza's reputation as one of the city's most dynamic public spaces."

The lease transaction was negotiated on behalf of the landlord, Rockefeller Center Management Company, by Kate D. Coburn, vice president, and Edward J. Reilly, assistant vice president, and for Herman's, by Michael Worrall, senior vice president.

Herman's currently has seven stores in Manhattan and plans to open an eighth on the northeast corner of 86th Street and Lexington Avenue - its first on the Upper East Side - in late May.