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Here's to the IRS.


Come Tax Day, some people need a stiff drink. But they've got to get that envelope postmarked. What to do?

Anticipating the mighty thirst inspired by the Internal Revenue Service and the Franchise Tax Board, McCormick & Schmick's has come up with an April 15 marketing ploy: order a Bloody Mary if you're in the red, a Guinness Stout if you're in the black, an apple martini if you're in the green, or a classic martini if you're in the clear.

And while you're sipping your troubles away, you can drop off your return with a bonded messenger. The delivery service is offered at two nearby McCormick & Schmick's locations: Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities.  and El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and .

In Pasadena, Irvine and downtown L.A., the restaurants will have the drinks, but no deliveries. At the El Segundo restaurant, a man dressed as Uncle Sam Uncle Sam, name used to designate the U.S. government. The term arose in the War of 1812 and seems at first to have been used derisively by those opposed to the war. Possibly it was an expansion of the letters "U.S.  will hand out gift certificates. All the restaurants will hold a tax trivia contests The following is a list of trivia contests:
  • WISS Trivia Contest / Hometown Broadcasting Berlin, Wisconsin - longest running annual commercial trivia contest (canceled as of 2006)
.

The tradition started in Portland seven years ago, said the restaurant's public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  representative, Elaine Doran. This is the third year for L.A.-area restaurants.

"Bill McCormick and Doug Schmick thought that people needed to have a little bit of humor on this painful day," Doran said.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:The LABJ's: L.A. stories
Author:Silkin, Steve
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 12, 2004
Words:202
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