Herbalife Selects Velocity Sports & Entertainment to Spearhead Sponsorship Initiatives.NORWALK, Conn. -- Herbalife Ltd. (NYSE NYSE See: New York Stock Exchange :HLF HLF Heritage Lottery Fund HLF Hapag Lloyd Flug (German airline) HLF Himalayan Light Foundation HLF Hawaiian Longboard Federation HLF High-Level Format HLF Home Location Function HLF Hook Length Formula ), a global provider of weight-management, nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. and personal care products, today announced a partnership with Velocity Sports & Entertainment, a premier sponsorship and lifestyle marketing agency. Herbalife has hired Velocity to maximize the value of its current and future sponsorship assets, as well as to provide an innovative approach to the emerging health and wellness category through sports, entertainment, and event marketing. Velocity will be supporting Herbalife's efforts to extend its overall brand strategy into sponsorship activation programs while leveraging Herbalife's global portfolio of sports and entertainment partnerships. As one of the largest network marketing companies in the world, Herbalife has recently bolstered its presence at fitness and sporting events through partnerships with cutting-edge properties such as the AVP AVP arginine vasopressin. Pro Beach Volleyball For the ball used in this sport, see . Beach volleyball is an Olympic team sport played on sand. Two teams, positioned on either side of a net which divides a rectangular court, hit a volleyball, usually using the hands or arms. Tour, the Tour of California bicycle road race, the Los Angeles Galaxy The Los Angeles Galaxy are a professional football (soccer) team based in Carson, California that participates in Major League Soccer. The name "Galaxy" refers to Los Angeles being the home of many Hollywood "stars". , and the Home Depot Center, as well as triathlons and other fitness and sporting events around the world. "Sporting and fitness events give us a tremendous opportunity to promote our brand in an environment where Herbalife distributors can reach new customers outside their current channel of distribution," said Greg Probert, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Herbalife. "By engaging Velocity Sports & Entertainment, we will build upon our current promotional activities, and seek new alliances and/or sponsorships that strategically fit within our business." "We are thrilled to be working with Herbalife and partnering with a brand that is the undisputed leader in health and wellness through direct selling," said Harlan Stone, Principal at Velocity Sports & Entertainment. "With their 26 year history of changing people's lives, we are excited to be a part of Herbalife's future." About Herbalife In addition to events previously mentioned, Herbalife is the official nutrition sponsor of the London Michelob ULTRA Triathlon, Nautica Malibu Triathlon, Laguna Phuket Triathlon The Laguna Phuket Triathlon (LPT) is considered Southeast Asia's premiere triathlon. The race was created in 1994 by IMG, Laguna Phuket Resorts and PCH Sports. LPT is one of the world's most successful "destination distance" triathlons meaning that it does not conform to any of the and participated in Trofeu Brasil de Triathlon in 2005. It is the main sponsor of the Gerardmer Triathlon in Nice, France and associate sponsor of the Ironman France. The company also sponsors UK-based triathlete tri·ath·lete n. One who competes in a triathlon. Olly Freeman and U.S. triathlete Erika Aklufi. Herbalife is a global network marketing company that sells weight management, nutritional supplement and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 61 countries through a network of more than one million independent distributors. More information can be found at www.herbalife.com. About Velocity Sports & Entertainment Established in 1999, Velocity has five U.S. offices located in Norwalk (Conn.), Atlanta, Chicago, San Francisco and Washington DC, and a U.K. operation based in London. The agency specializes in helping clients maximize the value of sports and entertainment sponsorship and lifestyle marketing efforts. In PROMO Magazine's annual ranking of U.S. promotion agencies, Velocity ranks second overall and is the top-ranked sports and entertainment marketing agency. This ranking reflects the exceptional growth the agency has experienced in the past two years, as well as Velocity's creative and strategic ability to launch sponsorship and lifestyle marketing programs. Velocity clients include IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , FedEx, Cingular Wireless, Eli Lilly, Motorola, ConAgra Foods, Toyota, and Schick. (HLFP) |
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