Herbalife's Broadcast Network Awarded Two Bronze Telly Awards.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Herbalife Ltd (NYSE NYSE See: New York Stock Exchange :HLF HLF Heritage Lottery Fund HLF Hapag Lloyd Flug (German airline) HLF Himalayan Light Foundation HLF Hawaiian Longboard Federation HLF High-Level Format HLF Home Location Function HLF Hook Length Formula ) announced that its in-house broadcast facility, the Herbalife Broadcast Network (HBN HBN Hexagonal Boron Nitride HBN Health Building Notes HBN Brinell Hardness (metallurgy) HBN Health-Based Numbers HBN HomeBrew Network (gaming) HBN High Bandwidth Networking ), was awarded two bronze awards in the 26th annual Telly Awards According to the web site, the Telly Awards "recognize distinction in creative work," honoring outstanding local and regional television commercials and productions, as well as non-broadcast video productions. The Telly Awards were founded in 1978 by David E. . The Telly Awards honor local, regional, and cable TV commercials and programs, as well as video and film productions. HBN's production "Stories of Triumph" was recognized in the area of "Film/Video Non-Broadcast Productions" under the category of "Health and Wellness". This long-format program combined interviews with members of the Team Herbalife triathlon team with footage of their competition in the 2004 Nautica Malibu Triathlon. In the "How to, Instructional" category, the HBN DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. production of "Personalizing Your Program" for the company's U.S. Spanish-language market, was also honored. This production helps guide a new Spanish-speaking independent Herbalife distributor through Herbalife's inner and outer nutrition products so they can "personalize" a program targeted for their needs. Starting in 1995, HBN was an internal Herbalife television network, broadcasting worldwide via satellite to Herbalife distributors. The satellite network began broadcasting in North America, and grew to include Europe, South America, Asia, Japan and Southeast Asia. The company's philosophy is to supply the same information to everybody across the worldwide marketing network, and HBN was designed to play a critical role in achieving this communication goal. Since 2004, HBN programming has been broadcast via streaming video over the Internet. HBN produces over 75 hours of video on three sites, and plays a continuous stream of program 24 hours a day. About Herbalife Herbalife is a global network marketing company that sells weight management, nutritional supplement and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 60 countries through a network of more than one million independent distributors. The company reported net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of $1.3 billion in 2004. Herbalife celebrated its 25th anniversary with a gala celebration in Atlanta, GA in April 2005. More information is available at www.herbalife.com. (HLFP) |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion