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Her chemical romance: Yvonne Adediji is "nosy" and L'Oreal loves it!


"I HAD A PASSION FOR FRAGRANCES FROM AN EARLY age," says Yvonne Anekwe Adediji, reflecting on her youth in London. "I used to smell everything." Her favorite childhood scent: a blend of baby powder and Chanel No. 5 that signaled her mother's presence and may have inspired Adediji's career. "Having graduated with a master's in cosmetic science, I was trying to utilize that love of scent as well. Usually the fragrance and the pharmaceutical industries go hand in hand. That's how I started." Today, the Fairleigh Dickinson graduate is chemist/evaluator for Ralph Lauren Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. Life
Ralph J. Lauren was born in the New York City borough of The Bronx to Ashkenazi Jewish immigrants Fraydl (Kotlar) and Frank Lifshitz, a house
 beauty products at L'Oreal USA.

Creating a fragrance can be complicated, says Adediji. A team of three or more may be required to satisfy a client's request. For example, a client may want a fragrance that is sweet, citrusy, and appealing to 16-year-olds. Adediji and her team then mock up a brief with the client's requests and forward it to what's known as a fragrance house, where roughly 50 versions of the scent are created. Adediji's' team will screen out about five. Then, "I'll literally spray it on myself" and my colleagues, and we'll go around smelling each other," she says, laughing. If L'Oreal approves it, the flagrance fla·grant  
adj.
1. Conspicuously bad, offensive, or reprehensible: a flagrant miscarriage of justice; flagrant cases of wrongdoing at the highest levels of government. See Usage Note at blatant.

2.
 is put into an alcohol or perfume base, or into skincare forms like lotions lotions,
n.pl nonoily treatments intended to be applied to the skin for a variety of cosmetic or medicinal purposes.
.

What should you consider when purchasing a scent? Try matching fragrances to the season. Of course, there are no hard-and-fast rules, but these are Adediji's suggestions:

* Winter: floral, citrus, musk. amber, floriental (a floral and oriental blend)

* Spring: floral, woody, Fougere (citrus and lavender lavender, common name for any plant of the genus Lavandula, herbs or shrubby plants of the family Labiatae (mint family), most of which are native to the Mediterranean region but naturalized elsewhere. The true lavender (L. , with moss, musks, and woods as nuance nu·ance  
n.
1. A subtle or slight degree of difference, as in meaning, feeling, or tone; a gradation.

2. Expression or appreciation of subtle shades of meaning, feeling, or tone:
]

* Summer: spicy, oriental, floral, any tropical scent

* Fall: amber, spicy

Adediji's favorite florals are iris and hibiscus. The Nigerian native's preferred spice fragrances come from resins (gumlike substances from trees): oppoponax, cassis cas·sis  
n.
1. A Eurasian currant (Ribes nigrum) bearing black berries.

2. A cordial made from the berries of this plant.
, and frankincense frankincense: see incense-tree.
frankincense

Fragrant gum resin obtained from trees of the genus Boswellia (family Burseraceae), particularly several varieties found in Somalia, Yemen, and Oman.
. "Some people find resins very potent, but [they help me] to escape to another place sometimes, like the Tropics. it's very familiar and comforting."
COPYRIGHT 2007 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:THE ENTHUSIAST
Author:Reynolds, Rhonda
Publication:Black Enterprise
Date:Apr 1, 2007
Words:325
Previous Article:Mystery shopping.(ASK YOUR ADVOCATE)
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