Hensley Named Managing Director of HSR Internet Services; Oracle Executive Joins Management Team as Director of Operations.

Business Editors, High Tech Writers

CINCINNATI--(BUSINESS WIRE)--Feb. 3, 2000

Michael W. Hensley has been named managing director of HSR Internet Services, LLC, the eCommerce division of HSR Business to Business Inc. The new division provides end-to-end Internet services to build online demand creation for its business customers -- from strategic consulting and branding to Web site design, managed applications services and systems integration.

Greg Holliday, former manager of Internet Solutions for Internet applications giant, Oracle Corporation, joins HSR Internet Services as its new director of operations. Holliday will direct the division's client relationships, strategic partnerships with systems integrators and site production processes.

&uot;Business-to-business marketers understand that today's successful ebusiness play takes an ongoing combination of strategy, technology, creativity and integration,&uot; said Richard A. Segal Jr., chairman and chief executive officer of HSR B2B. &uot;We've assembled a leadership team in Mike and Greg who understand both the customer-facing issues of Web site strategy, marketing and design but also how those strategies must integrate seamlessly with the customer's fulfillment and supply chain systems to work effectively.&uot;

Hensley was most recently eCommerce director for Hensley Segal Rentschler, Inc., the integrated marketing communications firm he co-founded in 1981, which was acquired by HSR B2B when that company was formed in January 2000. Hensley has been a leader in business-to-business eCommerce and Web site development since the commercialization of the Internet in the early 1990's. He has developed awarding-winning Web sites for clients such as Pall, Hobart Corporation, Cintas, Convergys, Cincinnati Bell and Makino. HSR B2B estimates that approximately 30 percent of its clients' business revenues come directly from Internet initiatives developed by Hensley and his Internet services group.

Under Hensley's leadership, the company won the Business Marketing Association's annual award for best business-to-business Web site in the country in both 1997 and 1998. In addition, a majority of the customer sites developed by the firm were listed among the top 200 business-to-business Web sites in the world for the past three years by NetMarketing magazine.

A recognized leader in business marketing, Hensley speaks regularly to marketing executives and professional organizations about business-to-business eCommerce. His speech about an Internet brand extension process he pioneered drew a standing-room only crowd of marketers at the 1999 Business Marketing Association's annual conference and spawned speaking engagements at business marketing chapters across the country. As former chapter president of the Business Marketing Association, Hensley is accredited by BMA International as a Certified Business Communicator and received the association's Leadership Excellence Award. He is a regular contributor to business publications on subjects related to business-to-business advertising and electronic commerce, and has appeared in features in Business Marketing and NetMarketing.

Prior to joining HSR Internet Services, Holliday was a manager for Oracle's Internet Solutions consulting practice. During his tenure at Oracle, he developed a variety of online technology solutions for .coms and Fortune 500 companies in the health care, manufacturing, energy, textiles, foodservice, professional services, retail and financial services industries. This included managing complex Internet application implementations as well as coordinating the company's efforts with third party software and service providers.

Before Oracle, Holliday led projects for TRW Systems and International Technology, formally BDM International. At TRW, Holliday developed software designs for the U.S. military's Joint Logistics System Command in Dayton, OH. He also managed the design and implementation of financial systems and the custom development of software for the Kuwait Ministry of Justice following the Persian Gulf War in Kuwait City, Kuwait.

HSR Internet Services is a division of HSR Business to Business. HSR B2B is an Internet professional services company that delivers end-to-end demand creation solutions for business-to-business companies. HSR B2B's complete offering includes strategic consulting, Internet services and marketing communications.