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Henderson rakes in web site honors, is set to launch "largest daily health news wire service".


For major health, medical and biotechnology niches, CW Henderson Publisher's web site is rated one of the five best on the internet. Based on rankings conducted this month by the top three search engines and directories--Yahoo, AltaVista and Infoseek--the Henderson site at www.newsfile.com was:

#1 for AIDS, world disease and immunotherapy Immunotherapy

The treatment of cancer by improving the ability of a tumor-bearing individual (the host) to reject the tumor immunologically. There are molecules on the surface of tumor cells, and perhaps in their interior, that are recognized as different from
,

#2 for gene therapy and malaria malaria, infectious parasitic disease that can be either acute or chronic and is frequently recurrent. Malaria is common in Africa, Central and South America, the Mediterranean countries, Asia, and many of the Pacific islands. ,

#3 for cancer and hepatitis,

#4 for sex,

#5 for biotechnology,

#7 for tuberculosis and the Centers for Disease Control,

#12 for male health, and

#15 for women's health Women's Health Definition

Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues.
.

The survey was conducted by RankThis.com to determine how the site ranked under specific keyword searches. RankThis polled Yahoo, AltaVista and Infoseek with a spider to determine how the Henderson web site was ranked by the three. The spider lists the top sites on that search with their exact position.

Additionally, the CW Henderson site has 3,750 links to it from other internet sites on the web (up from 2,000 links in Dec. 1998), according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 AltaVista and confirmed by LinkPopularity.com.

Publisher and editor-in-chief Charles Henderson
''For other people named Charles Henderson, see Charles Henderson (disambiguation)


Charles Henderson (April 26 1860–January 7 1937) was the Governor of Alabama from 1915 to 1919 and a member of the Democratic Party.
 says of the recent web site rankings See page ranking. , "The virtual marketplace for health news is rapidly becoming polluted pol·lute  
tr.v. pol·lut·ed, pol·lut·ing, pol·lutes
1. To make unfit for or harmful to living things, especially by the addition of waste matter. See Synonyms at contaminate.

2.
 with content intended to occupy space, not to inform or educate. While other web sites battle for consumer attention, our site continues with breaking health news in succinct suc·cinct  
adj. suc·cinct·er, suc·cinct·est
1. Characterized by clear, precise expression in few words; concise and terse: a succinct reply; a succinct style.

2.
 format for the scientific and technical community. For 15 years we have chosen to be judged by the quality of our content, not by the size of our marketing budget."

Henderson, formerly with the Centers for Disease Control, founded his company in 1984, published his first newsletter in 1985, and quickly built Charles Henderson Publisher to a national and international force in health publishing. It currently produces more than 25 health weeklies.

He told NL/NL that he established a web site in 1996, "although the company started an online dial-in service, AIDS-Quest, in 1989 for accessing the online content of AIDS Weekly (later called HendersonNet when Cancer Weekly was added to the service), and we began selling articles as payper-view in 1990.

"We started our first internet domain as HendersonNet.atl.ga.us in 1990 for health news gathering and interactive communication between subscribers and staffers."

Henderson says all of his newsletters are offered as both print and electronic. "We are not just online only, although now we are primarily moving to become an internet company. We remain sold on the concept of weekly print newsletters, which is a fastgrowing part of our business.

"In November we are launching three new print and electronic titles: Drug Week, Health & Medicine Week, and Biotech bi·o·tech  
n. Informal
Biotechnology.


biotech
Noun

short for biotechnology

Noun 1.
 Week. Over ten percent of our new print orders come from our web sites: www.NEWSfile.com, www ChannelMD.com, www. BiotechPharma.com, and www.HEALTHicon.com. However, we are also sold on the concept of change. Newsletter publishing is not the same as it was before internet growth, and newsletter companies must, in a timely manner, adjust their offerings to the real world."

Proprietary search engines at the Henderson web site include sexual health (SEXicon), biotechnology (BIOTECHicon), pharmaceuticals (PHARMAicon), and others.

Henderson also gave NL/NL this breaking news: "In January we will launch NewsRX.com, the internet's largest daily health news wire service, delivering news from our 25 weekly newsletters to millions of readers at web sites through the internet; 50-100 original news articles per day will be delivered from our new web site to be launched at the same time. The service will also be sold directly by us and by internet content syndicators and news delivery services.

"I will have more to say about this and my future internet direction in a December 6 presentation in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 at the 1999 Electronic Marketing & Publishing Conference sponsored by NPA (1) (Numbering Plan Area) The Bellcore/Telcordia telephone area code system in use in the U.S., Canada, Alaska, Hawaii and islands in the Caribbean. See NPA code.

(2) (Network Professional Association, San Diego, CA, www.npanet.
." (See p. 8 for details.)

Henderson concluded our interview with this observation: "The internet is not just a new burden for newsletter publishers to deal with. It is a source of new revenue for newsletter publishers to take advantage of."
COPYRIGHT 1999 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Oct 30, 1999
Words:668
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