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Helius Delivers High Definition Video Marketing Platform for Retailers; Integrated New Product Enables 'Side by Side' Comparison of Televisions.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Helius, Inc. the worldwide leader in business class data broadcasting solutions, today announced the integration of the Sencore HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates 998 decoder A hardware device or software that converts coded data back into its original form. See decode and MPEG decoder.  card as an option on the Helius MediaGate Router(TM) platform. This solution enables retailers who promote and sell High Definition (HD) monitors and televisions to demonstrate these devices with identical, synchronized syn·chro·nize  
v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es

v.intr.
1. To occur at the same time; be simultaneous.

2. To operate in unison.

v.tr.
1.
 content playing on both the HD set and the Standard Definition (SD) set. Retailers can use this powerful point-of-sale tool to promote the sale of HD TV's.

The combination of the Helius MediaGate Router platform and the Sencore HDTV card gives retailers the ability to display content simultaneously across both High Definition and Standard Definition televisions. The Helius MediaGate Router provides a simple, secure and reliable platform for content delivery, storage, management and playback of rich media content. The Helius MediaGate Router also provides tools such as user-defined play lists, video playback reporting, store traffic and impressions reporting and much more. Utilizing the Helius MediaWrite(TM) system for content delivery, retailers are able to deliver both generic and customized content securely to their locations worldwide maximizing merchandising investments across their product lines.

"High Definition Television is miles ahead of the standard signals we have today," said Dana Nachreiner Director of Engineering Sencore Inc. "HD television is unrivaled in picture quality and sound. With this new HDTV delivery system customers can dramatically see for themselves the products that will best serve their needs."

"A number of retail customers have requested a solution that would enable side by side comparison of their HD televisions with their SD televisions," said Myron Mosbarger, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  at Helius. "They want to use custom content and have it play in both formats so that customers can see the advantages of the HD format. By integrating the Sencore card into our platform, we have delivered a robust, best-of-class offering for these organizations."

The Sencore HDTV decoder card will be an option on several Helius MediaGate router models. For more information contact Helius at info@helius.com.

About Helius, Inc.

Helius provides leading business class data broadcasting solutions through secure and reliable delivery of broadband IP over satellites and local area networks. Helius products serve as the communications bridge between satellite transmission and terrestrial integration of business-critical data. This reliable and secure integration gives organizations the ability to implement new high bandwidth applications such as digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at , distance learning, and corporate sales training and implement these applications within their existing LAN/WAN LAN/WAN Local Area Network/Wide Area Network  infrastructures.

Helius is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Lindon, Utah Lindon is a city in Utah County, Utah, United States. The population was 8,363 at the 2000 census. By 2004 its population had been estimated to increase slightly to 8,489. Geography
Lindon is located at  (40.338552, -111.
. For more information, visit http://www.helius.com or call (801) 764-9020

About Sencore

For over 50 years, Sencore has specialized in Video and Audio technologies and is positioned as an industry leader in test and measurement equipment, as well as operational and demonstration products. Our Communications Group provides technology solutions for a wide range of customers such as broadcasters, manufacturers of broadcast hardware, video production engineers, cable operators, and retailers of video and audio products. Additionally our Home Electronics Group provides video test and calibration equipment to Custom Home Theatre and Commercial A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and  installers.

For more information about Sencore please see www.sencore.com.

Helius is a trademark of Helius, Inc. Other company, product, and service names contained in this release may be registered trademarks or trademarks of the respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 11, 2004
Words:551
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