Heinken and Guinness square off against SAB.Heineken may be looking to fight a beer war in South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , as it squares off against its former partner, South African Breweries South African Breweries was founded in 1895 by Jacob Letterstedt specifically to serve a new market of miners and prospectors in and around Johannesburg. Two years later, it became the first industrial company to list on the Johannesburg Stock Exchange (JSE). , in the premium South African beer South African beer has a long history, with a corporate history dating back to the early 20th century. HistorySouth African beer has had two main influences on its development. market. Heineken and Diageo have announced they had bought a stake in Namibian Breweries from Interbrew. Namibian Breweries owns the Windhoek brand and brews Guinness and Beck's under license. It will now also handle Heineken in the South African market. From the beginning of May, Namibian Breweries will distribute Heineken, imported from Europe, in the region. Heineken execs said there are discussions under way for Namibian Breweries to brew Heineken under license in future. Until March, SABMiller's local subsidiary, SA Breweries, sold Heineken. However, SABMiller and Heineken recently ended this partnership. SABMiller now says it plans to address the growing premium beer segment with two of its imports, Miller and Pilsner Urquell
Pilsner Urquell (-German and international title, Plzeňský prazdroj . |
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