Heineken USA And Latin Grammy Awards Take the Show Back to the Nation's Top Hispanic Community...

WHITE PLAINS, NY. -- --Dutch Brewery signs on as official beer of 5th annual Latin music spectacular in Los Angeles-

Heineken USA, the nation's largest beer importer, announced today that it will once again be an official sponsor of the 5th Annual Latin GRAMMY(R) Awards. For the 5th year in a row, Heineken will be the official beer of the awards festivities, as well as the official beer of the LARAS Person of the Year Tribute to internationally acclaimed musician Carlos Santana. The program will be supported with a comprehensive radio, TV, print and in-store marketing campaign.

Consumers (21 years of age or older) will be encouraged to enter a sweepstakes to win an all expenses paid trip for four (4)! Winners will receive the opportunity to fly all-access to Los Angeles and attend the star-studded event - featuring musical performances, food, celebrities, giveaways - all on Heineken. In-store POS and displays will direct consumers to www.heineken.com where they'll have the chance to win tickets to the event.

Nominations for the Latin GRAMMY Awards will be announced on July 14. This year's Latin GRAMMY Awards features 43 award categories, including: Record Of The Year, Album Of The Year, Song Of The Year, and Best New Artist.

The 5th Annual Latin GRAMMY Awards - held at the Shrine Auditorium in Los Angeles, California on September 1 and broadcasted from 8 - 10 p.m. (ET/PT) on CBS -- is an annual celebration of Latin music excellence produced by the Latin Recording Academy(R).

Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International (Netherlands), which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Special Dark; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew.