Heineken Launches Ad Campaign Supporting "The World is Not Enough".WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Nov. 8, 1999-- James Bond might be known for his martinis (shaken, not stirred "Shaken, not stirred" is a famous catch phrase of Ian Fleming's fictional British Secret Service agent, James Bond and his preference for how he wished his martini prepared. , thank you), but in a national television ad breaking this week, Bond's gadget (1) Slang for any hardware device, typically small. Synonymous with "gizmo." (2) A mini application that resides on a computer desktop or personal home page, typically found in the Windows environment. man "Q" affirms his preference for Heineken. The campaign, supporting Heineken's sponsorship of the November 19 launch of the new James Bond film, The World Is Not Enough, features Desmond Llewelyn (a.k.a. "Q") in :30 television spots and radio ads describing gadgets he's concocted to help him enjoy a bottle of Heineken beer. A corresponding print ad, which will run in November publications such as Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. and TimeOut New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , includes a photo of a cold Heineken with the tagline "Some things shouldn't be shaken or stirred," and a teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. for the new film. Llewelyn is a veteran of Bond films, appearing in more than any other actor since the inception of the series in the early '60's. "Heineken prides itself on staying on top of the latest in movies and popular trends," says Dan Tearno, Vice President of Corporate Affairs at Heineken USA. "We're very excited to be supporting The World Is Not Enough, showcasing James Bond, the most successful film franchise of the century!" The campaign marks the second time Heineken has supported the James Bond franchise, after having sponsored the last Bond film, 1997's Tomorrow Never Dies. Heineken also created a major ad campaign and sponsorship program for last summer's Austin Powers The Spy Who Shagged shag 1 n. 1. A tangle or mass, especially of rough matted hair. 2. a. A coarse long nap, as on a woolen cloth. b. Cloth having such a nap. 3. A rug with a thick rough pile. Me hit. Heineken's support of The World Is Not Enough also includes point-of-sale items, such as table tents, standees and banners, along with a consumer offer for a Heineken/James Bond leather jacket (Zool.) A California carangoid fish (Oligoplites saurus). A trigger fish (Balistes Carolinensis). See also: Leather Leather . Lowe & Partners/SMS (New York), Heineken's advertising agency, created the campaign. Heineken USA, Inc., the nation's largest beer importer, is a subsidiary of Heineken N.V. (Netherlands), which is the world's second-largest brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Special Dark, Amstel Light, the largest-selling imported light beer brand; Murphy's Irish Stout; Murphy's Irish Amber, the only authentically Irish amber imported to the U.S., and Buckler non-alcoholic brew. 
Rebecca Santos (Member): 9/10/2009 11:27 PM
I find interesting the ad that is commonly seen on billboards and especially at the busy Penn Station here in New York that says:<br><br> "Born in Holland and raised in New York - Heineken Beer"<br><br>People wonder why New York would not have it's own beer made locally. So, they get curious and want to try it. |
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