Heartbeat Wins AdStar Award for Nuvaring Campaign.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Pharmaceutical Executive has recognized Heartbeat (1) A periodic signal generated by hardware for activation and/or synchronization purposes. See MHz. (2) A periodic signal generated by hardware or software to indicate that it is still running. 1. Digital as a 2006 AdStar for its work on Organon's NuvaRing Online Ad campaign. Organon or·ga·non or or·ga·num n. pl. or·ga·nons or or·ga·nums or or·ga·na 1. An organ. 2. A set of principles for use in scientific investigation. organon pl. organa [Gr.] organ. challenged Heartbeat to integrate online ads with the brand's TV campaign to spur users to download the Free Trial Voucher for Nuvaring, an innovative, low hormone contraceptive contraceptive /con·tra·cep·tive/ (-sep´tiv) 1. diminishing the likelihood of or preventing conception. 2. an agent that so acts. . To achieve these goals, Heartbeat created a Rich Media ad that allowed users to print out the coupon without ever leaving the site on which the ad appeared. By building a database of unique voucher IDs, the number of daily printouts - as well as their conversion in pharmacies - was controlled and measured. The AdStar award recognizes Heartbeat for both innovative creative and outstanding results. The campaign dramatically outperformed its goals, and helped lead to excellent market performance by Nuvaring. Tracy Ann Morrow mor·row n. 1. The following day: resolved to set out on the morrow. 2. The time immediately subsequent to a particular event. 3. Archaic The morning. , Sr. Account Director for Heartbeat, noted that "by eliminating the steps to download the trial voucher, we increased the total number of responses. And because we were able to monitor brand interaction time precisely, we were able to track and optimize against how consumers received the brand message. We are all extremely pleased with the campaign's success." About Heartbeat Digital - Heartbeat Digital is a New York based interactive marketing and software development company specializing in sales and marketing solutions for the Pharmaceutical and Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Industries. To learn more about Heartbeat Digital, contact Simon Beins at simonb@heartbeatdigital.com or call (212) 941-9041. |
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