Hearst and Over 500 Major Media Affiliates Embrace Maven Internet TV Platform(TM).New Services Enable Rapid Launch of Direct-to-Consumer Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading. Syndication Networks CAMBRIDGE, Mass. -- Maven Networks, Inc. today announced the launch of its new Internet See Web 2.0 and Internet2. TV Platform and the latest roster of major media companies that have embraced it, led by Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. . As the TV industry undergoes a fundamental transformation to meet the surging consumer demand for online video, media companies and their affiliate business partners are rapidly creating direct-to-consumer Internet TV channels and establishing their own controlled syndication networks to maximize audience reach without having to rely on online portals and other intermediaries. The Maven Internet TV Platform[TM] sets the industry standard for the broadest and deepest set of Internet TV publishing, syndication and community-building capabilities and has now been adopted by over 500 major media company affiliates to power their online video distribution and advertising businesses. Fueling this explosive growth in video syndication networks is the drive by media companies to tap into the enormous advertising revenue potential generated by the growth of Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. consumers, projected to reach 160 million by 2010. The vast majority of these advertising dollars will flow to professionally produced content, thereby creating an opportunity for content owners to maximize margins and brand control by building their own direct-to-consumer Internet TV channels. By partnering with Maven, professional media companies can stay focused on their expertise in content creation and advertising sales, while leveraging Maven's technology platform to quickly launch sophisticated Internet TV channels that build mass audience reach through syndication, drive consumer engagement and viral awareness, and ultimately generate significant revenue in what is projected to be a $6 billion online video advertising market by 2010. Hearst Magazines, publisher of magazines such as Cosmopolitan cos·mo·pol·i·tan adj. Growing or occurring in many parts of the world; widely distributed. n. A cosmopolitan organism. , Esquire and Good Housekeeping Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles. , is launching 14 new Internet TV channels built on the Maven platform with separate branding, promotions and advertising around the target audience of each magazine title. Hearst's library of exclusive and original video includes behind-the-scenes cover shoot videos with celebrities, product reviews from the Good Housekeeping Research Institute, recipes and culinary techniques, and hair-and-makeup "how tos" from Seventeen. Users can view these videos for free on the Hearst Web sites. "As we aggressively build out our digital presence at Hearst, online video is an important channel through which we can offer our magazines' rich content and expertise," said Chuck Cordray, vice president and general manager for Hearst Magazines Digital Media. "With Maven's technology, we're able to quickly launch a sophisticated and unique TV experience online that not only differentiates us from our competitors but also creates additional real estate for our advertisers in the digital space." "Maven is fueling the transformation of the TV industry," said Hilmi Ozguc, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Maven Networks. "By empowering major media companies like Hearst with critical Internet TV technologies and services, we enable them to rapidly bring their valuable video programming directly to consumers and tap into the exploding demand for online video content and advertising." Maven's new Internet TV Platform uniquely offers media companies the unmatched technology and capability to quickly and easily replicate rep·li·cate v. 1. To duplicate, copy, reproduce, or repeat. 2. To reproduce or make an exact copy or copies of genetic material, a cell, or an organism. n. A repetition of an experiment or a procedure. the success of the TV broadcast model, which leverages a network of local affiliates to reach a mass audience, online. The Maven Internet TV Platform is comprised of four key components: Maven Core Internet TV Services[TM] - Media management, workflow and publishing, player experience, advertising, and business analytics form the foundation for efficiently creating and enhancing Internet TV channels. Maven Syndication Services[TM] - Rapid creation and central management of affiliate syndication networks are key to maximizing audience reach and media distribution while also providing control over consumption of media assets, brands, and affiliate accounts. Maven Community Services[TM] - Professional media companies can now deliver engaging community and social networking See social networking site. social networking - social network experiences around their video that keep like-minded people coming back for more. Viral sharing and player web site embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup. 2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if , community member management, user contributed content, ratings, commenting and RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. are all tightly integrated into the player experience and workflow and publishing processes. Maven Media Services[TM] - From strategic consulting to 24x7 customer care, Maven Networks provides a broad range of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and network operations designed to help media enterprises get the most out of the Maven Internet TV Platform. About Maven Networks Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform[TM] is used by industry-leading organizations around the globe such as 20th Century Fox, A&E Television Networks, CBS's CSTV CSTV College Sports Television CSTV Copy Salary Table Version , Hearst, Sony Pictures Television Sony Pictures Television, Inc. (SPT) is an American television production and distribution company. It is a subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony. , The Weather Channel and Univision Online. |
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