Hearst Business Media purchases medical content supplier.Hearst Business Media (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) has purchased Zynx Health Inc. (Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , CA), a supplier of evidence-based medical content and information to more than 500 U.S. hospitals, academic medical centers and related health operations in th U.S., from Cerner Corp. (Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , MO). No terms of the deal were given. Established in 1996, Zynx provides Internet-based and Internet-enabled software for disease management, clinical quality improvement, emergency department diagnosis and treatment support, pain management, and medical facility safety. One of its products allows hospitals to embed evidence-based content with hospital systems' physician order-entry and electronic medical record applications. Hearst Business also owns First DataBank First DataBank, Inc. (FDB), currently owned by Hearst Corporation, is a publisher of pharmaceutical industry market information and information technology. The firm, headquartered in San Bruno, California, is best known for its controversial drug pricing surveys of the McKesson , Inc. (San Bruno San Bruno (săn br  `nō), city (1990 pop. 38,961), San Mateo co., W Calif., a suburb on San Francisco Bay; inc. 1914. There is light manufacturing and petroleum refining. , CA), a
unit that has "longstanding associations with the majority of U.S.
hospital system vendors for electronic drug knowledge-base
integration," Hearst said. In a statement, Hearst Business Media
president Richard Malloch said that Zynx's "breakthrough
products complement those offered by First DataBank, whose many
innovations have enhanced clinical decision-making related to
medications."
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