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Heard the one about the JibJab guys and their wacky joke site?


Do you miss the latest e-mail joke?

Now there s a vault--on the Web, of course--where you'll have a good chance of finding it. The L.A.-based Spiridellis brothers, JibJab's co-founders and the creators of popular animated spoofs of the 2004 presidential race and big-box retailers, have launched a comedy Web site called JokeBox.

People can share their favorite e-mail jokes or videos without the endless chain a chain whose ends have been united by a link.
a chain which is made continuous by uniting its two ends.

See also: Chain Endless
 of e-mail forwards. Users create their own "jokester" account to deposit their funnies, and can link to each other's jokeboxes and request alerts when a new joke is added. The site is free, but to view more than 10 jokes in a day, users must sign in and set up a profile.

But Gregg Spiridellis insists it's not a copy of other sites.

"YouTube is a place where you go to watch videos, MySpace is a place where you go to meet people," he said. "But JibJab is a place where you come to share jokes," he said.

The site is advertiser ad·ver·tise  
v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es

v.tr.
1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase
 supported. Budweiser sponsored its April launch.

There are comedy-police, a group of deputized users who patrol the site for offensive, lewd or pornographic por·nog·ra·phy  
n.
1. Sexually explicit pictures, writing, or other material whose primary purpose is to cause sexual arousal.

2. The presentation or production of this material.

3.
 content. Users rate jokes, of course, to make sure they're actually funny.

"People may have very boring senses of humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was , and they're welcome to post their jokes," Spiridellis said with a shrug. But the boring ones will just sink lower and lower into the vault vault, ceiling over a room, formed in any one of a variety of curved shapes. Nature of Vaults


A vault is generally composed of separate units of material, such as bricks, tiles, or blocks of stone, so shaped or cut that when assembled they form a
. "Or they'll wind up in other boring peoples' jokeboxes," said his brother Evan.

JibJab is hoping to drive more traffic to its site--its last animated video drew more than 80 million views. JibJab has a five-spoof distribution contract with MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory).  Network, so its videos are only available through MSN or through JibJab's own site. In between projects, the site doesn't get much action. JibJab is trying to become a humor brand. "Viral Meaning "related or caused by a virus," with regard to computers and information technology, the term refers less to a computer virus than it does to information that spreads quickly via the Internet. See viral marketing and viral video.  entertainment springs up and disappears," Spiridellis said. "By creating a hub for all this content, I guarantee the first time you see a joke in the future it will be from us."

Staff Reporter Hilary Potkewitz can be reached at (323) 549-5225, ext. 226, or by e-mail at hpotkewitz@ labusinessjournal.com.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:TECHNOLOGY
Author:Potkewitz, Hilary
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Apr 24, 2006
Words:361
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