Healthy Living/Ethnic Flavors Boost Salad Dressing Market Towards $2.9 Billion.
Packaged Facts projects that market for refrigerated, shelf stable, and mix dressings, which remained flat from 2000 to 2005, will show steady growth over the next four years as marketers find new ways to introduce better-for- you dressings with heightened flavor profiles.
Cross-merchandising dressings with lettuce; developing a new dressing based on a winning recipe on an episode of "The Apprentice: Martha Stewart"; and the introduction of "spray-on dressings" are just a few of the novel approaches taken by marketers in 2005 to stave off wilting sales.
Consumers, meanwhile, are turning more and more toward exotic and blended flavor profiles to satisfy their palates. Between January 2005 and June 2006, 91 blended salad dressings were introduced as marketers strove to reach beyond the traditional Ranch, Italian, and Thousand Island dressings to pique consumer interest.
"Most of the major marketers have seen sales slipping and are going the extra mile to create and promote new flavor combinations that will serve to meet the newfound health consciousness of Americans as well as their desire to experience exotica," said Don Montuori, the publisher of Packaged Facts. "Good-for-you dressings -- such as those labeled "No Trans-Fats" -- as well as organics should help to revitalize this market."
A comprehensive look at sales trends within the industry, Salad Dressings in the U.S. also examines new product trends, offers competitive profiles of industry leaders (and up and comers), and looks at consumer trends and behaviors surrounding prepared and ready-to-prepare mix dressings. Priced at $1,995, this report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1271963.html. It is also available at MarketResearch.com.
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