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HealthiNation Launches with Bresnan.


Underscores Strong Consumer Response to On-Demand Network's Original Medical Information Programming

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- HealthiNation, a new digital medical information network, today announced that it has signed an agreement with Bresnan Communications, the nation's 10th largest MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. , to launch its new medical information network via the cable operator's Video-On-Demand (VOD See video-on-demand.

VoD - video on demand
) platforms.

Bresnan will offer its digital cable subscribers HealthiNation's original, medical education content which features a wide variety of health topics, ranging from heart disease and depression to diabetes and cancer. As a result of the deal, HealthiNation is now available to Bresnan's customers in Colorado, Montana, Wyoming, and Utah.

"Bresnan customers already enjoy state of the art video, data and voice services throughout the Rocky Mountain region The Rocky Mountain Region is a floristic region within the Holarctic Kingdom in western North America (Canada and the United States) delineated by Armen Takhtajan and Robert F. Thorne.  and adding HealthiNation to our increasingly robust VOD offerings will be a great resource for our growing number of video subscribers," said Jim Gemmill, Bresnan's vice president of operations.

Created to address consumers' need for accurate, easy-to-understand health content, HealthiNation enables viewers to take control of their health by delivering straight talking information and inspirational true-life stories using exciting new digital technologies, such as computer generated graphics and high-quality 3-D bio animation. Videos are produced independently and reviewed by HealthiNation's medical advisory team, which includes respected physicians from various fields of medicine.

HealthiNation's programming began airing in select cable VOD markets in June 2006, and is now expanding with major video service providers nationwide. The company's videos not only enable operators to offer their subscribers comprehensive medical information, but the programming model and production values Production values is a media term for "production cost." It refers to the professional look, or "polish," of a production. Factors that affect perceived production value may include video and audio quality, lighting, number of errors, and amount and quality of special effects.  also result in high engagement rates and impressive repeat viewership. For both national and local advertisers, the programming also presents compelling marketing and sales opportunities, allowing them to more effectively target their consumer audience.

"We are excited to expand our distribution with an innovative partner like Bresnan Communications," said Raj Amin, HealthiNation CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "By launching HealthiNation, Bresnan is transforming VOD into a valuable community health resource that can positively affect the lives of their customers."

ABOUT BRESNAN COMMUNICATIONS

Bresnan Communications is a broadband telecommunications company See telecom company.  founded by Bill Bresnan in 1984. The company serves more than 300,000 customers throughout Colorado, Montana, Wyoming and Utah. Today, Bresnan offers advanced digital voice, video and high-speed Internet See broadband.  services including digital phone service, digital video recorder See DVR.  service, high-definition TV See HDTV. , video-on-demand and high-speed Internet service. The company also serves the business community through its Business Services and Advertising Sales divisions. More information about Bresnan is available at www.bresnan.com.

ABOUT HEALTHINATION

HealthiNation is a new multi-platform health education network created to address consumers' need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 30, 2007
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